Report- Sony Mobile Communications (SMC)

Added on - 03 Dec 2019

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Business Strategy
TABLE OF CONTENTSINTRODUCTION..........................................................................................................................4TASK 2............................................................................................................................................4A) MAIN BUSINESS STRATEGIES.........................................................................................4B) SELECTION OF STRATEGY FOR SMC............................................................................5C) ROLES AND RESPONSIBILITIES OF STAFF IN STRATEGY FORMULATION..........6D) RESOURCE ALLOCATION FOR IMPLEMENTATION OF NEW STRATEGY.............7E) SMART OBJECTIVE AS A TOOL FOR STRATEGY IMPLEMENTATION...................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
ILLUSTRATION INDEXIllustration 1: SMART Objectives...................................................................................................8
INTRODUCTIONIn today's 21stcentury, established corporations are learning to reinvent themselves withbusiness strategies to create wealth. The formulation of objectives for an organization ischallenging for getting desired outcomes(Thompson, 2001). Business strategy is a term whichrefers to planning where a decision regarding successful implementation of long term goals ismade. The present report focuses on Sony Mobile Communications (SMC) which is one of themanufacturers and providers of multimedia devices of Japan. With the provided case study,analysis has been made on showing the suitable future strategy that should be adopted by SonyCorporation. Further, the roles and responsibilities of staff members and resource allocation innew strategy implementation have been recommended. Lastly, contribution of SMARTobjectives which Sony can employ for achieving overall strategic implementation has beenpresented.TASK 2A) Main business strategiesVarious organizations failed as they were not able to achieve their growth targets withrespect to revenues and profitability. There are certain initiatives taken by them as a part of theirstrategic implementation but they do not always succeed (Hill and Jones, 2012). Certain reasonssuch as poorly invented strategies, indefensible expectations and improper consensus areresponsible for unsuccessful results. According to the given case study, SMC is having keypresence in the global markets. Still, it has been evidenced that company has an operating loss ofYen 1257.6m in the year 2013 for their sales (Wittmann and Reuter, 2013). It has been analyzedthat proper study of various alternatives available for making effective business strategy is thekey requirement. In order to ripe benefits in the long run, it is advisable to Sony Corporation tomake review of various options. This is essential for them to support the future strategic decisionmaking. The analysis and evaluation of key alternatives that SMC can adopt while consideringits future strategy are as follows:Market entry:With the help of this option, SMC can plan to deliver its goods andservices to a new target market (Zolkiewskind and Feng, 2011). As analyzed from thegiven scenario, corporation is successful in developing its key presence in both developedand developing market. They had their operations in 40 nations of the world. Apple,
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