Business Strategy: Analyzing Impact & Influence of Macro Environment on Amazon

This presentation discusses the application of appropriate strategies to analyze the impact and influence of the macro environment on business strategies and organization, using Amazon as a case study. It also explores the analysis of internal capabilities and environment, evaluating competitive forces through Porter's Five Forces model, and applying various theories and models for strategic planning within the organization.

Business strategy

Table of content
INTRODUCTION
Application of appropriate strategies to analyse impact & influence of macro environment on business
strategies and organisation
Analysis of internal capabilities and environment using various frameworks within organisational context
Evaluating various competitive forces in market sector through use of porters five forces model
Applying range of theories, model & concepts for interpreting or devising strategic planning within
organisation
CONCLUSION
REFERENCES

Introduction
 Business strategies pay significant role in designing actual
structure as well as developing a healthy culture within business
environment. Below report discusses about case study of Amazon,
a successful online platform that started as book store in 1994.
Organisations accomplish business objectives through creation of
appropriate business strategies containing clear guidelines or
policies for successful operations at workplace

 Application of appropriate strategies to analyse impact
& influence of macro environment on business
strategies and organisation
Business strategies pay significant role in designing actual structure as well as
developing a healthy culture within business environment. Below report discusses
about case study of Amazon, a successful online platform that started as book
store in 1994. Organisations accomplish business objectives through creation of
appropriate business strategies containing clear guidelines or policies for
successful operations at workplace

background of company:
Amazon is an American multinational technological company that provides various
services such as online shopping, e-commerce services, artificial intelligence,
digital streaming and cloud computing etc. This business that is based in Seattle,
Washington, US spread across world globally through its online presence of
successful website.

Business Strategy
Business strategy in context with Amazon, is simply decentralisation of value
creation through use for appropriate models & theoretical analysis. Also managers
at Amazon make sure there is proper distribution of its goods & services through
use of various inventory systems for quick delivery services.. Following strategy
therefore consist of creating user generated content over famous social media
platforms such as twitter, Instagram, Quora and Facebook etc. to reach out to
maximum consumers of all ages. Another way of value creation is forming peer to
peer networks with renowned manufactures, retailers, service providers &
technology driven firms.

Business Strategy
Business strategy in context with Amazon, is simply decentralisation of value
creation through use for appropriate models & theoretical analysis. Also managers
at Amazon make sure there is proper distribution of its goods & services through
use of various inventory systems for quick delivery services.. Following strategy
therefore consist of creating user generated content over famous social media
platforms such as twitter, Instagram, Quora and Facebook etc. to reach out to
maximum consumers of all ages. Another way of value creation is forming peer to
peer networks with renowned manufactures, retailers, service providers &
technology driven firms.

Role of Strategy:
Operations & functions within a business organisation are majorly held by using
appropriate strategies created by management officials or researchers of firm.
Below are some of significant role of a business strategy:
Assistance in taking effective Decisions: Strategies itself are created based on
various strengths & weaknesses of company to make sure appropriate
decisions are taken by managers to grab any future opportunities for growth.

Strategic
Planning
Techniques:
Strategic planning is a continuous process that involves both choosing of best
alternative ideas to implement from various course of actions identified. In
relation with Amazon, some of appropriate techniques used in strategic planning
process are mentioned below:
Budget Planning: Manager analyse certain financial factors that are costs,
expenses, revenues & overall profits to formulate strategies as per set budgets.

PESTLE Framework:
Amazon is a renowned organisation providing quick delivery and online
shopping services across world. It is important or managers to determine latest
consumer & market trends present in external environment of business to make
appropriate changes as per demand of people in market. Since chosen firm is
operating in various sectors of market & also have huge customer base. Pestle
analysis comprise of various macro factors that are political, economic, social,
technological, legal and environmental categories described below:

 Analysis of internal capabilities and environment using various
frameworks within organisational context
Overall development of business come with identifying key internal capabilities
and environment of organisation. In order to have an advantageous position in
market managers have to take assistance of useful business strategies that can
be applied to maintain survival of firm in long run with a stable growth rate.
Following market & industry analysis models are applied by chosen firm to
ensure growth & stability of business for a longer period.

SWOT Analysis:
This model is useful in determining mainly company's strengths, weaknesses,
opportunities and threats from other competitive organisations. In relevance with
Amazon, use this model to help managers take effective decisions for future as
well as expand business in various opportunistic sectors possible discussed below:

This tool is useful for organisation to know their internal capabilities of business in
terms of value, rareness, organizing manner and imitability discussed in below
points as follows:
VRIO analysis

Continue.,
Resources Valuable Rare Inimitable Organized
Brand Name ✔ ✔ ✔ ✔
Research &
development
✔ ✔ ✔ ✔
Customer loyalty ✔ ✔ ✔
HR ✔ ✔ ✔ ✔

 Evaluating various competitive forces in market sector through
use of porters five forces model VRIO analysis
Porter's Five Forces Model:
This model is a quick analysis of knowing external capabilities of business &
impact of macro environment in industry. This framework framework has helped
Amazon analyse five competitive forces that are present in business environment.
This model is useful to know actual position of organisation in industry as
compared to other competitors discussed below:

 Applying range of theories, model & concepts for interpreting or devising strategic
planning within organisation
Porters Generic Strategies
Cost leadership: This strategy majorly focus upon minimizing wastage of
resources ultimately leading to minimisation of cost expenses effectively. The
company have adequate funds to invest into new technologies that give advantage
of using resources in an efficient manner. There are different form of sustainable
initiatives taken by firm such as use of technology over manual labour to reduce
labour costs, use of artificial intelligence tools to avoid duplication of work as well
as promote automation (Mosele, 2017).

Evaluating various competitive forces in market sector through use of
porters five forces model VRIO analysis
Porter's Five Forces Model:
This model is a quick analysis of knowing external capabilities of business &
impact of macro environment in industry. This framework framework has helped
Amazon analyse five competitive forces that are present in business environment.
This model is useful to know actual position of organisation in industry as
compared to other competitors discussed below:

CONCLUSION
The above report concludes with application of various business strategies used
by chosen firm to improve their organisational efficiencies. Above assessment
discussed about internal capabilities of business through use of swot model
approach. Also following model explains about various theories or models such as
porters five forces to know actual competition in market for respective firm. Above
report explains how managers of selected corporation can use internal & external
strategies to capture market as well as expand their business in various sectors
focusing of different customer segment. At last, porters generic business strategies
are used by firm to determine various factors that help business achieve ultimate
goals effectively. These include cost, differentiation & focus strategies for growth
and development of business in market industry.

REFERENCES
(Books & Journals)
Davis, P. J., 2020. Getting employees involved in strategy planning. Journal of
Business Strategy.
de Sousa Jabbour, A. B. L., 2019. Going in circles: new business models for
efficiency and value. Journal of Business Strategy.
Martí, J. M. G., 2017. An analysis of the business strategy, performance measures
and organisational performance of Spanish firms during the financial crisis
(2008-2010). International Journal of Applied Management Science. 9(3).
pp.203-233.

 THANK YOU