Business Strategy Assignment Volkswagen
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Added on 2020-06-06
Business Strategy Assignment Volkswagen
Added on 2020-06-06
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1, 1.2 & 1.3..........................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................12.1 Organisational Audit........................................................................................................12.2 Environmental audit of Volkswagen................................................................................32.3 The importance of Stakeholder analysis in preparing strategies......................................42.4 New strategy for Volkswagen..........................................................................................53.1 Alternative strategies appropriateness..............................................................................63.2 Justification of the strategy...............................................................................................74.1 Roles and responsibilities of personnel in strategy implementation................................74.2 Resource requirements for implementing the new strategy for VW AG.........................84.3 Contribution of SMART targets in business strategy.......................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONA plan of action that aids organisation in achieving different goals and objectives in aefficient manner is known as a business strategy. It is a art of mangers which is used for planningout, directing and controlling different programmes and activities in the organisation. It assistcompany in analysing different cross departmental decisions that are to be taken as to completespecified task. It is essential to ensure that all resources are directed towards same direction so asto achieve a higher efficiency rate. It also aids in bringing organisational alignment andconsistency in business process which is the need of the hour. Basically, business strategy is usedas a tool to gain competitive advantage over market forces (Hesterly and Barney, 2010). Thisreport is focused on Volkswagen which is a multinational car manufacturer. It is a global brandand is known to provide world class services, but recently it has been subjected to breakingenvironmental laws which has damaged its image as a quality and sustainability focusedcompany. Now it needs a new business strategy which will define a path that can be followed forattaining growth while minimising resource consumption. Different tools and techniques areused in this report and they will be used for registering organic growth. TASK 11.1, 1.2 & 1.3Covered in PPTTASK 22.1 Organisational AuditEvery organisation which is currently engaged in market has to analyse market and itsforces for attaining better market positioning. An audit is managed or designed to set whether thecompany take is in vertical allocation, to suggest adjustment to company's action to meet orrefrained alignment as well as to evolve policies, practices, and programs to make certainindividual are stimulated to stay on the path. It very very vital for company to keep onconducting its own audit, so as to match its strengths with market requirements. If anyorganisation does not undertake this task than its operations might get hampered. In order toachieve their basic requirements, it is essential to evaluate Volkswagen's strengths, weakness,opportunity and threats as to ensure that it is able to overcome any uncertain situation (MA and1
WANG, 2016). Currently, Volkswagen is facing a condition where it has to pay huge amount ofpenalty to US environmental commission. It needs to conduct organisation audit as to gainknowledge regarding variables present in market and enhance its own capabilities furthermore.Volkswagen is presently present in more than 100 countries and it has manufacturing facilities in27 countries which are present in every continent of earth (López-Campos and et. al., 2013). Itwill be using SWOT as a tool to conduct analysis which is stated below:(Source: SWOT Analysis, 2017)StrengthsThese are the strengths which aid organisation in gaining competitiveadvantage:Volkswagen has a strong recognition and effective portfolio along withwide variety of services and products. The company has strong and huge human resource group i.e. 350000people. Volkswagen is well established in hybrid and motor sports.Company has wide range of services and products along with distinctmarket recognition and extensive background. Efficient and effective manufacturing units and is famous automatebrand dealing with numerous operations and resolutions. WeaknessHigh market competition in automate sector can lead to tremendousissues.2Illustration 1: SWOT analysis theory.
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