Business Strategy Assignment Solution
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
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Added on 2020-09-17
Business Strategy Assignment Solution
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
Added on 2020-09-17
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Business strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1, 1.2 & 1.3..........................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................12.1 Organisational audit..........................................................................................................12.2 Environmental audit of Volkswagen................................................................................32.3 The importance of the stakeholders in preparing of the strategies...................................42.4 New strategies for Volkswagen........................................................................................53.1 Alternatives strategy appropriateness...............................................................................53.2 Justification for selection of strategy................................................................................64.1 Roles & responsibilities of personnel in strategy implementation...................................64.2 Resource requirements for implementing the new strategy for VW AG.........................84.3 Contribution of SMART targets in business strategy.......................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness is a entity that has been established for providing goods and services toconsumers in return of a certain price or earning profits. It needs a strategy in order to keep itsfunctioning at par and ensure higher level of productivity. There are many tools and techniqueswhich are used for analysing factors that have impact on company working capabilities andprofitability. Managers need to develop a business strategy for setting a path that can be followedby employees to achieve its goals and objectives (Astrachan, 2010). The managers are able toalign all the strategies and activities as to get a consistent or enhanced performance. Basically itis a tool that is used for gaining competitive advantage over its competitors and maintain thatedge for boosting its profitability. This report is based on Volkswagen which is a global carmanufacturer and seller. It is facing certain issues due to environmental scam that took place inUSA. It needs a business strategy which will aid in repayment of debt and penalties whilemaintaining all the resources and capabilities. There are different types of tools and techniqueswhich are available for company and managers that can be used for enhancing productivity wileinvesting minimum resources. TASK 11.1, 1.2 & 1.3Covered in PPTTASK 22.1 Organisational auditAny organisation that is offering its products in market and have a global presence needsto keep on analysing its abilities by conducting organisational audit. It assists in identifyingvarious variances that are hampering company to serve its consumers in major way. Organisationaudit refers to an activity that is conducted for assisting company in improving its operationalcapabilities as it is able to identify its strengths and weakness (Bharadwaj and et. al., 2013). Thisaids in achieving all goals and objectives in a very effective and efficient manner. SWOTanalysis will be used as a tool to determine various strengths, weakness, opportunities andthreats. There are certain gap which are leading to inefficiency and lower level of productivity.There are manufacturing facilities of company in more than 27 countries and it is present in morethan 100 countries which makes it more complicated to handle all the operation's. It is very1
important for company to analyse its own capabilities against the standards so that it can achieveits targets.The SWOT of VW AG is as stated below:StrengthsVolkswagen is a multinational company that have earned the tag of being themost quality and efficiency oriented company. It has certain strengths which arementioned below:Massive range of products are available in market which belong tocompany.One of the biggest recruiter in market. Currently has more than 350,000employees. The company is already engaged in motor sport and hybrid carssegment.Very effective promotional activities. Efficient and effective manufacturingWeaknessThere are certain issues which needs to be addressed by company:There is very tough competition in market that needs to be managed. Itis on constant rise. Due to competition company have limited market share and growth rate.The environmental scandal has hurt organisation image. OpportunitiesThere are certain opportunities available in market which are: Organisation needs to keep on expanding into new developing market.There is requirement to keep on updating features in cars. Also organisation has to form ventures or interact with no Germanmanufacturer for market knowledge. ThreatsThere are threats that can affect profitability of organisation:Competitors are coming up with new features which are very innovativeand attractive. Raw material is costly which is increase the over cost of production. Environmental treaties are affecting its plans.There are different laws which are enacted by host country governmentto protect local manufacturers and companies. 2
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