Business Strategy: Mission, Vision, Objectives, and Functional Strategies

Business strategy

EXECUTIVE SUMMARY
Business strategies are set of plan and procedure that are used by business in order to attain its
objectives or enhance its overall profitability and market share. Several models such as pestle
and swot are used to conduct market analysis to know about existing trends and decide key
strategies that would be fruitful in gaining competitive advantages. Therefore this report has
covered mission, vision, corporate objectives, business environment analysis and functional
strategies that helped company in gaining competitive advantages.

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
MAIN BODY..................................................................................................................................1
Mission, vision and values...........................................................................................................1
Corporate objectives....................................................................................................................1
Year by year evaluation...............................................................................................................1
Business environment analysis....................................................................................................2
SWOT Analysis...........................................................................................................................5
Functional strategies....................................................................................................................6
RECOMENDATION......................................................................................................................8
REFERENCES..............................................................................................................................10

MAIN BODY
Mission, vision and values
Mission-
To grow in dynamic market with best shoes design
Vision
To become world’s fair price footwear company
Values
We value each customer
Corporate objectives
To gain market share of 8% in shoe industry within 2 years.
Year by year evaluation
Week 11
Under this week the familiarisation with the game was maximised and the major decision
which were take was of compensation and training and to increase the base wages. All these
decision were assistive for the company in order to manage the working and operations of the
company. This is particularly because of the reason that when the good training is being provided
then this assists the company in getting more effective and efficient working and this assist
company in improving the overall performance. Further in addition to this another major
decision taken was of the internet marketing and under this they tried to experiment with help of
internet marketing and discovered a lot of new combinations of good performance. in addition to
this the bad decision was also made of buying the unnecessary new facilities as there was not
much demand and due to this new loan was also taken.
Week 12
The major type of discussion in this year was having a major focus of financial and cash
flow of the business. This also included the clearance of the previous loans and it also took the
new loan for 5 years of duration. Further the major decision taken in this was of involving the
branded production and they decided to produce the more pairs at the lower quality which
resulted in reduction in production material and the label cost. Further the company decided to
buy the two new facilities in Europe- Africa and the Latin America. This further resulted in the
increase in the production level of the company.
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