logo

Strategic positioning of Swing Patrol for Volkswagen

   

Added on  2020-06-06

12 Pages3752 Words350 Views
BUSINESS STRATEGY

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3TASK 2............................................................................................................................................32.1 Strategic positioning of Swing Patrol by carrying out audit of company........................32.2 Environmental audit for Volkswagen...............................................................................42.3 Importance of stakeholder analysis when developing new strategy................................52.4 New strategy for Volkswagen..........................................................................................6TASK 3............................................................................................................................................73.1 Appropriateness of alternatives strategies related to market entry, substantive and limitedgrowth.....................................................................................................................................73.2 Justification of selection of strategy.................................................................................8TASK 4............................................................................................................................................84.1Roles and responsibilities of personnel who are charged with strategy implementation.84.2 Analysing estimated resource requirements for implementing new strategy...................94.3 Contribution of SMART targets to the achievement of strategy implementation............9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONBusiness strategy is a plan by which an organisation can accomplish its aim and goals.Strategy is helpful in the long term existence of an organisation which aids in increasing theprofitability and efficiency of business. It is related with some main problems of resources likeimproving or increasing the funds for developing a new plant or factory (Casadesus-Masanelland Ricart, 2010). Further, in development of every new strategy, management has to take theirstakeholders in account as well. Human resource department has the charge in relation to divideand execute all roles and responsibilities in a proper manner. This business report mentions aboutthe scandal of Volkswagen Group along with a case which is related to Dragons Den, BBC.Moreover, this assignment also includes vision, mission and core competencies for executing thestrategic planning in an appropriate manner. There are some effective and efficient techniquesdeployed at the time of developing some business plans. Thus, Volkswagen business firmconducts an environmental audit for checking pollution level that will be stated in the report. TASK 1Covered in PPTTASK 22.1 Strategic positioning of Swing Patrol by carrying out audit of companyVolkswagen is an auto mobile business organisation. This company makes manyluxurious cars for its consumers (Jocovic and et. al., 2014). But this firm also make somechanges in its existing cars. It makes goods on the basis of their needs and wants or also buildsome unique features in cars. The employees or consumers of this firm is very loyal towards it.For enhancing its productivity and reputation, company contribute some part from its profit inwelfare of society (SWOT analysis, 2017). Volkswagen should determine some strengths,weaknesses, opportunities and threats to analyse the strategic positioning. From SWOT analysis,company can carry out its audit programme.Strengths- It is a capabilities of company and also it has some clear aims and goals. Inlast three years, the sales and profitability of this company has been increased. The main strengthof this company is that it has a better business strategy. Volkswagen also conduct some activitiesfor the welfare of society.1

Weaknesses- The main weakness of this organisation is that it does not conduct somepromotional activities to aware people about its work or business. In increased its pricingstrategy and does not make any kind of change (Li and Tan, 2013). The approach which thiscompany used is unfocused approach and its cars cost are very high. Opportunities- It has a great opportunity to increase its revenue from enhancing its brandname. The main focus of this company should be on enhancing the growth and profitability ofbusiness. It can expand its business in to new areas.Threats- The major threat or problem is that there is minimum restrictions in automotives industry to entry in to new areas. The competition is very high in this industry. 2.2 Environmental audit for VolkswagenIt is necessary to each and every business organisation to conduct audit programme forknowing the errors in business. In 2015, in car industry, there is large number of problems andissues arise and the reason behind this that in cars pollution in more quantity found. From this,the environment harm and it can impact on health of people. From this the sales of many carswas less. After all this, Volkswagen started manufacture of cars which is pollution free. Andafter some time the sales and revenue of this firm increased. In context to this, conduct anenvironmental audit, analysis of PESTLE is carried out:2(Source: Pestle Analysis, 2015)

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic positioning of Swing Patrol for Volkswagen
|13
|4150
|113

Business Strategy Assignment-Volkswagen
|15
|4150
|34

Strategic Positioning and Environmental Audit of Volkswagen : Business Report
|14
|4069
|50

Business Report on Strategic Position of Volkswagen
|13
|3756
|93

BUSINESS STRETIGY INTRODUCTION 1 TASK 11 Covered in PPT1 TASK 21 2.1 Market analysis and stakeholder analysis
|16
|4575
|47

Business Strategy of an Organization - Volkswagen
|16
|5225
|93