This assignment delves into the realm of business strategy, requiring students to analyze different strategic approaches and their impact on organizational performance. A particular emphasis is placed on understanding 'alignment models' – frameworks that ensure seamless integration between operational and business strategies. The analysis draws upon academic literature, including seminal works like Grant (2016) and Khalili Shavarini et al. (2013), as well as insights from journals such as the Journal of Business Strategy and International Journal of Operations & Production Management. Case studies provide practical examples to illustrate strategic concepts.