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Assignment on Business Strategy - Volkswagen's

   

Added on  2020-06-04

14 Pages4694 Words27 Views
Business DevelopmentFinance
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BUSINESS STRATEGY
Assignment on Business Strategy - Volkswagen's_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................12.1 Analysing strategic positioning of Volkswagen through organisational audit.................12.2 Environmental audit for Volkswagen Group...................................................................32.3 Impact of stakeholder analysis in the formulation of new strategies...............................32.4 Presenting new strategy for Volkswagen.........................................................................4TASK 3............................................................................................................................................53.1 Analysing appropriateness of alternative strategies relating to market entry, substantivegrowth, limited growth or retrenchment for Volkswagen......................................................53.2 Justification of selected strategies for mentioned company.............................................6TASK 4............................................................................................................................................74.1 Assessing the roles and responsibilities of personnel who are charged with strategyimplementation.......................................................................................................................74.2 Estimated resource requirements in the implementation of new strategy for VW AG....84.3 Evaluating contribution of SMART targets to the achievement of strategy implementationin VW AG...............................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Assignment on Business Strategy - Volkswagen's_2

INTRODUCTIONThe term “Strategy” can be understood as a specific plan by which a predetermined goal ofan organisation is supposed to be achieved under head of uncertainty. Business strategy onthe other hand can be defined as a means by which target of a company is achieved. Thesestrategies are adopted as per the objective of an enterprise. According to the demand of abusiness, strategies are evaluated and on the selection of best suitable one, mission ofbusiness is achieved (Astrachan, 2010).Presented report is having focus on Volkswagen'sstrategy for its Emission Scandal. Volkswagen is one of the largest automotive company inworld. It made luxury cars under Lamborghini, Bugatti, Bentley, Audi, Porsche and bikesunder the brand of Ducati. This company has a wide range of operations covering around150 countries. It has two important joint ventures with FAW Volkswagen and ShanghaiVolkswagen in China. Under this report, various aspects of strategy formulation will bediscussed. Effectiveness of SMART target can be seen as a part of company's growth. Rolesand responsibilities associated with personnels for strategy plays a vital role in the successofv a company. Covered in PPTTASK 22.1 Analysing strategic positioning of Volkswagen through organisational auditFor strategic positioning of Volkswagen, SWOT analysis would prove to be very helpfulwhich is discussed as below:-StrengthsIt is one of the most famous brand in all automotive companies. Firm is highly recognisedin market capturing a large area of market share (Hamel, 2012).Volkswagen Group ownsas well as sells around 13 automotive brands such as Audi and Bentley.They are the oldest manufacturer of car and still continue their operations in order togrow in the market.Organisation represents the strongest market share as their major area of captured marketis China.They have a wide range of employees that are around 350,000 across globe. They areworking so efficiently that they can maintain their position in the market. Company’s1
Assignment on Business Strategy - Volkswagen's_3

research and development department is mainly focusing to keep its growing phase up todate. Weaknesses Weak positioning- Under this, company has a weak position in context of U.S customer.Negative publicity- This is a major factor that is ruining the entire image of company inautomotive industry. This brand has always been a great name among people. But due toits negative publicity, brand name of Volkswagen is hampering. Matter of low market share in US- This firm is having a great impact on the people allover world but still in US, it has been found that its market share is comparatively low. Little competency in manufacturing battery driven automotive- They are experts inmaking luxury cars but when it comes to make vehicles that can be run with the help ofbattery then they lack behind other company.Brand presence is not so strong- They still need to improve their brand presence likeToyota and GM are having so as to capture higher market share (Hoejmose, Brammerand Millington, 2013).Opportunities Acquisition can be done in order to build a strong brand image with more competencies.This will lead company to expand in new markets.Automotive industry is in boom phase and so, as demand of the products of this companyis increasing day by day, therefore, management dealing with this firm should focus inorder to attain a position of sustainability.Maintaining long term relationship with known car manufacturers other than one who arefrom Germany will enable company to reach new market areas.Purchasing power of consumer has increased and thus, it will become a key factor bywhich cited company can improve its areas of working. More people will be there topurchase cars in the market.ThreatsIncrease in competition level is the most important factor that needs to be considered inorder sustain in the market (Hsieh and Chen, 2011). competitors can give a strong levelof competition. So, Volkswagen needs to be prepared in order to deal with the existing2
Assignment on Business Strategy - Volkswagen's_4

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