Business Strategy of Vodafone Assignment
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Added on 2021-01-02
Business Strategy of Vodafone Assignment
Added on 2021-01-02
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BUSINESS STRATEGY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.2 PESTLE analysis...................................................................................................................31.2 Ansoff matrix of Vodafone UK for analysing strategic positioning.....................................5TASK 2............................................................................................................................................62.1 Strategic capability................................................................................................................62.2 VRIO / VRIN model for determining strategic capabilities.................................................72.3 Identifying strength and weakness of Vodafone...................................................................9TASK 3..........................................................................................................................................113.1 Porter's five forces model....................................................................................................11TASK 4..........................................................................................................................................134.1 Bowman's strategy clock model..........................................................................................13CONCLUSION .............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONThe mobile telecommunication sector is reflecting growth worldwide. Its trend in UK isalso same. The present report will be giving awareness of various types of strategy which shouldbe applied in tactical, strategic and operational role of any organisation. In the present report ithas given all explanations by referring Vodafone along with key concepts of strategies ofbusiness which lays special focus on different micro and macro factors of environment. In thisspecific report wide range of theories, concepts and models are elaborated which will beenhancing understanding and knowledge which gives appropriate support for strategic choiceand direction.TASK 11.2 PESTLE analysisPolitical factor: this aspect is very influential in effective way of the overall progress ofthe Vodafone so they it has develop their infrastructure for the operating their work in particularmanner. From assessment, it has identified that growth of the company is highly affected fromthe political stability takes place in the country. Further, government is also change some rulesand legislation in prices, taxes. The main political reasons affecting this company EU Roamingrules the purpose of this aspect is decrease the charges of smart phones and increasing the levelof customer right within Europe and making all the decision by European Union RegulatoryFramework in telecommunication sector (Abushova, Burova and Suloeva, 2016).
Economical factor : it is refer to the essential dimension for the Vodafone. Companywill develop p in higher state so the lot of chances organisation have to expand their and opennew business. The main problem of economic is financial crisis of 2007- 2010 so Vodafone isalso affected is economical forces. This aspect is very crucial for the company it will help todevelop their business and it is also the great chances of the organisation to expand theirbusiness and open units for the new development . If the condition of GDP is good in nation, sothat the people has earn more income and using latest technology. The overall profit is also helpto this company will achieve their goal of the business and run their work in smoothly manner. social factor: the impact of this factor is based on the local beliefs and culture of thepeople in which the Vodafone is working. Basically this organisation is European firm so theychange its preferences and policies in according to social factor and company is also operated inaccording to business policies. It is very dynamical in nature and the success of this organisationis show their flexibility in its policies that are regarding to the local culture. The main factor ofthis aspect is changing business patterns that is very famous it will help to make people workfrom home through effective communication while using technologies. Technological factor : Vodafone has famous inin the latestlatest trend of technology andit has the great innovation in the world. The main motive of this organisation is providing theirservice to the customer quality services with new technological innovation. The impact of thisfactor on Vodafone is providing alternatives services in communication such as online chatting,email. This company make effective business strategies for providing their services in the latesttrend in the market. So they also introduces their latest offer with innovative ideas. They alsoproviding lot of facilities like internet facilities. The main mission of this company is followcontemporary trends in their technological and communication system.Legal factor : Vodafone face legal issues related to their infrastructure and they alsoface lot of penalties. Apart many times this company face legal issues regarding to the sphereof infrastructure so this company has face many challenges. So they people are not paying theiremployees in proper compensation as comparison other competitors so its impact on theirprofitability because worker leaves and join rival organisation so it is also the great risk ofleakage of innovative ideas. So they always focus on their legal issues so they maintain theirbusiness reputation in market and follow all government rules and regulations. They also selltheir product services in effective price.
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