Business Strategy on Samsung Assignment
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Added on 2021-02-21
Business Strategy on Samsung Assignment
Added on 2021-02-21
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ContentsContents...........................................................................................................................................2PART 1: Cesim Business Report.....................................................................................................1Introduction to the Cesim company.............................................................................................1Critical analysis of mobile phone manufacturing industry..........................................................1A critical evaluation of sources of competitive advantage..........................................................7Detailed critical analysis of Cesim company’s activity...............................................................8RECOMMENDATIONS TO CEO FOR THE IMPROVEMENT OF COMPANY’SPERFORMANCE............................................................................................................................9PART 2: Stakeholder Report.........................................................................................................10Stakeholder Analysis.................................................................................................................10Stakeholder Management..........................................................................................................12REFERENCES..............................................................................................................................13
PART 1: Cesim Business ReportIntroduction to the Cesim companyBusiness strategy can be defined as a set of different types of moves and actions which aretaken by business entities for the purpose of sustaining in market, attracting large number ofcustomers, attaining long term business goals and enhancing performance. It guidesorganisations to form strategic decisions which can help to reach the predetermined goals. Thisreport is based upon Cesim Simulation for which Samsung Company is selected by team red(Brennan, 2014). It is one of the largest manufacturers of mobile phones. It was founded in year1938 by Lee Byong Chul and mainly established in Suwon, South Korea. Different types ofproducts such as laptops, mobile phones, telecom and network equipment are sold by it allaround the world. Currently it is generating revenues of more than 95 billion dollars from itsoperational activities. It human resource strength is around 325000 employees.With the help of Cesim Simulation it has been analysed that competitive position of thecompany is good because it is the second highest revenue generators as compare to otherorganisations. Total profits of it are resulting in its 3rd rank in creating large amount of profits. Itis offering good returns to the shareholders which is around 11.53% per annum. Return on equityof the Cesim company is also very high. Market growth of the enterprise is being levelled up offto 3 – 7% which has resulted in enhanced competitive position in the market. It has beenestimated that market growth of the enterprise may rise by 22%, 30% and 20% in USA, Asia andEurope respectively. Demand of the company has been increased in 8th round as compare to lastround which shows that it has gained a higher level of competitive advantage rather than othercompanies in the simulation. The major factors which are resulting in good position of Samsungare equities, short term and long term debts. All the liabilities which are required to be paid byentity in less than one year are paid off and other long term debts are being reduced. Totalshareholder’s equities are being increased in current round. All these elements and their changesare resulting in the good position of the company (Brewster, 2017).Critical analysis of mobile phone manufacturing industryIndustry analysis: It can be defined as main function which is performed by owners of acompany to analyse existing environment of market. In order to analyse an industry, it is veryimportant to assess different factors which are related to it. There are four different types of1
elements which are considered as the part of it and discussed in context of mobile manufacturingindustry and Samsung are discussed below:Technology: Telecommunication industry generate revenues with the help of technologybecause a slight change in it may result in decreased profits or incomes. As a part of thissector Samsung focuses on latest trends regarding technology so that new and innovativeproducts could be offered to clients. It has helped to transfer voiced and non-voiced datafrom one place to another. With the help of new and innovative technologies the industryhas started to form plans for identification of new data optimised techniques (Cortimiglia,Ghezzi and Frank, 2016). Currently 4G technology is in trend for all the mobile phonewhich could be replaced by 5G in future which will facilitate to communicate in morequick manner. In next three to five years there will be high demand of mobile phoneswith 5G technology so all the manufacturers are required to make investment in researchand development activities. It can help to analyse the ways in which technologicaladvancement could be made.Buyer preference: For all the business entities in telecommunication sector it is veryimportant to take buyer’s preferences in to consideration while manufacturing newmobile phones so that large market share could be captured. There are various companiessuch as Samsung which are operating business under this industry. If the entities are notable to focus on preferences of customers, then it may result in decreased profits andmarket share. The factors which may result in changes in choices of buyer are markettrends and innovations. In upcoming three to five year their preferences may get changeddue to high level of competition and revolutions within the industry. In order to reachlong term business objectives such as profit maximisation it is very important forcompanies in telecommunication sector to focus on likings of patronages (Galbraith,2014).Phone features: While planning for enhancement in sales all the companies in mobilemanufacturing sector are required to incorporate new and innovative features in phones.These are high quality camera, rear flash, touch screen, 4G, 5G, AMOLED screen, frontfocus, dual camera etc. All of them may get changes with the launch of a highlyinnovative feature. For organisations such as Samsung it is very important to make surethat the mobiles which are manufactured by them are having such qualities which are2
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