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Assignment on Business Strategy “Volkswagen Group”

   

Added on  2020-06-04

15 Pages4630 Words43 Views
Business DevelopmentFinanceLeadership ManagementProfessional Development
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Business Strategy
Assignment on Business Strategy “Volkswagen Group”_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................12.1 Strategies positioning of business by carrying out an organisational audit......................12.2 Environment audit for a company....................................................................................32.4 New strategy for a company.............................................................................................6TASK 3............................................................................................................................................73.1 Appropriateness of alternative strategies link to market entry.........................................73.2 Strategy selection..............................................................................................................8TASK 4............................................................................................................................................84.1 Responsibilities and roles of personal that charged with implementation of strategy.....84.2 Estimated resources needed for implementation new strategy.........................................84.3 Contribution of SMART objectives.................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Assignment on Business Strategy “Volkswagen Group”_2

INTRODUCTION Strategy can be define as a plan of action which is designed in order to attain long termgoals and objectives in a systematic manner. It is also identified as a science and art ofmarshalling & planning resources for their effective or efficient use (Business Strategy, 2017). Itis a process of developing the policies, plans as well as specifying mission, vision, goals,objectives and values of organisation. It will sets attain all desired goals and targets whichdescribe long term planning of firm. It is concerned with main problems like boosting the financeto build an innovative plan and factory. Strategies that are also controlled with determiningcommodity which is allocate main resources (Agyapong and Boamah, 2013). In this assessment chosen organisation is “Volkswagen Group” is a Auto industrycompany in UK. They provide luxury cars to their potential and target customers. This reportdescribe core competencies, goals, mission and strategy positioning of the cited firm.Environment and organisational audit as well as importance of shareholder analysis is analysedin this file. There are various strategies in the market but company use only Substantive growthschemes. An individual have many duties to charged implementation of scheme and at lastSMART objective of VW AG which is also determined in this assessment. TASK 1Covered in PPTTASK 22.1 Strategy positioning of business by carrying out an organisational auditPositioning of VW AG is define as the SWOT Analysis of company, it is very importantin identifying the internal environment, it includes Strengths, weakness, opportunities and threatsetc. With the help of this an organisation can find out their competitors which are present in samemarket and also provide similar branded commodity to their clients. Strengths Weaknesses The broad brand portfolio wholeautomotive business. Like Audi, SEAT,SKODA and SCANIA etc. Well-known products which is one ofMain weakness of Volkswagen isnegative publicity off the all brand. Low share in U.S market automotiveplace. 1
Assignment on Business Strategy “Volkswagen Group”_3

the big strength of the VW AG in orderto fulfil buyer’s satisfaction level. Innovative “TOGETHER- 2025”STRATERGY. Diversification Schemes Natural process between brandsJoint investors with general Chinesauto-makers. Develop innovative competence in theircar battery technology, autonomousdriving and digitalisation (Aithal,2016). Maximises R&D outlay to multiple-digit billion range. Advanced recall rate in the UNITEDSTATE market. No competence as well as littleexpertise in making battery impelledvehicles. Opportunities Threats Fuel cost are expected to boost in nearfuture. Competence and acquire skills throughacquisitions. Demand and need for autonomousvehicles.Weakening exchange rate in Euro.Focus on importantly developingsustainability policies to curativedamaged reputation of brand. Technological products will beincreasing in order to give betteropportunities to the organisation toexpand their business in variouslocations. Intense competition Further damages and fines that will be have togive.Maximising rules and regulation ofgovernments There are different numbers of the competitorswhich are provide same brand in existencemarket. 2
Assignment on Business Strategy “Volkswagen Group”_4

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