This presentation covers the business strategy, objectives, and stakeholders of Sony Mobile Communications (SMC). It discusses the mission, vision, goals, and core competencies of SMC. It also explores the factors to consider when formulating strategic plans and the effectiveness of various techniques for developing strategic business plans. Additionally, it includes an analysis of SMC's organizational strengths, weaknesses, opportunities, and threats, as well as an environmental audit using PESTLE analysis. The presentation concludes with a recommended strategy for SMC.