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SWOT Analysis of Volkswagen - Report

   

Added on  2020-07-22

13 Pages4468 Words34 Views
Leadership Management
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BUSINESS STRATEGY
SWOT Analysis of Volkswagen - Report_1

TABLE OF CONTENTINTRODUCTION...........................................................................................................................3TASK -1...........................................................................................................................................31.1 Strategic planning..................................................................................................................31.2 Factors considered for formulating new strategy..................................................................41.3 Techniques of strategic plan..................................................................................................5TASK -2...........................................................................................................................................52.1 Organisational audit of Volkswagen.....................................................................................52.2 Environmental audit.............................................................................................................62.3 Significance of stakeholder analysis....................................................................................62.4 New strategy..........................................................................................................................7TASK -3...........................................................................................................................................73.1 Alternative strategy...............................................................................................................73.2 Justification...........................................................................................................................7TASK -4...........................................................................................................................................84.1 Roles and Responsibilities of personnel...............................................................................84.2 Resources required for implementing New Strategy...........................................................84.3 Contribution of Smart Targets ...........................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
SWOT Analysis of Volkswagen - Report_2

INTRODUCTIONBusiness strategy is a plan made by the company for their efficient work in the market asbefore making plan they have to analyse several factors so that they can overcome from all thethreat's and weakness..Volkswagen is a car manufacturing company deals with every factor ofthe market so that they can retain for longer period in the market and will be able to achievemore profit than others. Every strategy needs to be implemented for achieving the success in thenearer future as implementation is the biggest task after making a plan. In simple wordsstrategies are the ways towards success as they analyse all the factors that affects the business inall the possible way. Volkswagen is a leading company provide very quality product to itscustomers so that they can satisfy the existing and generate more customers in the market.TASK -11.1 Strategic planningVision. Vision. Vision is basically the ability to see and in business terms vision is usedfor long run so that the particular company like Volkswagen is a car manufacturing company andbeing a car manufacturing company it has a vision to achieve very popular and powerful positionin the targeted market. A vision is a description of something that is organisation corporateculture, a business, a technology and a activity and by analysing all this a company easily retainsin the market for longer period. Mission. Mission and Vision are in separable because they cannot work individually.Mission and vision are like two sides of a coin as mission is very important to complete a vision.Mission completes the vision as it has all planning treatises by implementing them as plan ofaction a company can achieve its goals on time . Volkswagen has a mission of satisfying thecurrent and generating more customers in the targeted market (Aithal,, 2016. ) As it is a carmanufacturing company so they need to concentrate on the quality of that they are using and thetechniques of production. Volkswagen company holds very good position in the market that'swhy their mission is to achieve the better from mow position in the market. Goals. Goals is one of the most important term in setting business as without goalsbusiness can't get established. Goals defines the definite plan of action of the company as theseincludes what they want to achieve in what time and on which level. Goals decides the future ofthe company as it decides its position in the market so goals is not a secondary as they should be
SWOT Analysis of Volkswagen - Report_3

discussed before objectives. Volkswagen has definite goal of action as he wants to retain in themarket for longer period by achieving better position.Objectives. Objectives are the most important term in the organisation as they includeeach and every aspect of business and gives the final result. Volkswagen has a long termobjective of earning more profit by supplying quality product to the customers so that they cansatisfy them from the core (Loukis, Soto-Acosta, and Pazalos, 2013. ) . All the above includingthis is very important for making new strategy as these are the basic needs of business forformulating new strategy.1.2 Factors considered for formulating new strategyStrength. This is the most and first discussed factors in strategic plan as it defines theability and the quality of the services provided by the company to their existing customers so thatthy can retain in the market and match the market level by fighting competition to maximiseefficiency and brings effectiveness in the company. The strength of Volkswagen is that they havevery strong and wide network in the market and this strong network is helping then in makingnew strategies so that they can be on top in the coming time. Weakness. Each and every company has some kind of weakness which leads them downin some way or the other. Volkswagen is a car manufacturing company that's why it is moredependent on its technology department and if the technology department is not efficient thenthey have to bear the consequences so they need to make new strategy for efficiency in theircompany.Competition. Competition is there in every field no matter you are in what team so ifcompany wants to survive in the market then he need to fight the competition by analysing allthe factors that are affecting the company's environment. A company needs to prepare a detailedreport of his and his competitors company in the targeted market so that it can take correctivemeasures accordingly.Current condition. It is that term which gives reality check to the companies about theircondition in the market. Volkswagen company finds its current position in the market bypreparing complete report of each and every aspect after knowing the current condition acompany knows that what are the corrective measures to be taken by him on what basis and onwhat level (Wimbsberger, 2012.) .
SWOT Analysis of Volkswagen - Report_4

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