Business Strategy of Volkswagen AG
Added on 2020-06-06
20 Pages4428 Words368 Views
Leadership Management
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Business Strategy
TABLE OF CONTENTSINTRODUCTION................................................................................................................................1TASK 1.................................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2.................................................................................................................................................12.1 Organisational Audit to analyse Strategic position of Volkswagen AG..............................1Strengths:...........................................................................................................................1Weaknesses:.......................................................................................................................2Opportunities:....................................................................................................................2Threats:..............................................................................................................................22.2 Environmental Audit of Volkswagen AG............................................................................4Micro – environment factors of Volkswagen AG:............................................................4Macro – Environmental Factors of Volkswagen AG:.......................................................52.3 Significance of stakeholder analysis in formulation of strategies........................................6Importance of Stakeholders Analysis................................................................................6Stakeholder Mapping for Volkswagen AG.......................................................................62.4 New strategy for Volkswagen AG........................................................................................73.1 Appropriateness of Alternative Strategy...............................................................................9Market Entry Strategy:......................................................................................................9Substantive Growth:..........................................................................................................9Retrenchment:..................................................................................................................103.2 Justification for the strategy selected for Volkswagen AG................................................10Suitability Test:................................................................................................................10Acceptability Test:...........................................................................................................10Feasibility test:.................................................................................................................114.1 Roles and Responsibilities in Implementation of strategies...............................................114.2 Estimated requirement of resources for implementation of new strategy..........................124.3 SMART targets to achieve the implementation of strategies.............................................13Specific Targets:..............................................................................................................13Measurable Targets:.........................................................................................................14
Attainable:........................................................................................................................14Relevant:..........................................................................................................................14Time Based:.....................................................................................................................14CONCLUSION..................................................................................................................................14REFERENCES ..................................................................................................................................16
TABLE OF FIGURESFigure 1: Bowman's Strategy Clock................................................................................................3Figure 2: Sales Comparison of VW.................................................................................................4Figure 3: SMART GOALS............................................................................................................13
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