SWOT Analysis of Cafe Pod Coffee Company

Project

Table of Contents
INTRODUCTION......................................................................................................................3
ANALYSIS................................................................................................................................3
SWOT Analysis of business...................................................................................................3
Use of Corporate social responsibility by the business..........................................................5
Innovation and creativity in business.....................................................................................6
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................8
Books and journals.................................................................................................................8

INTRODUCTION
A business can be defined as enterprises which deal in the production services in
order to sell these products and services within the market and perform the functions related
to profitability (Kirkwood, 2016). In context of the present report there is discussion about
cafe pod coffee company. It is an independent craft coffee business which was established in
2011. Organisation is providing a comprehensive quality coffee for different coffee drinkers
in order to enjoy it at home. Organisation inspired by London coffee where it provides
creative passion and purchase within the boundaries limit of coffee. This organisation was
founded by peter granger and Brent Hadfield. In context of this organisation is providing
coffee which is related from the South America. The major innovation which is included by
the organisation is related to coffee beans which are deliver and intense and strong espresso
flavour (Paulsen and Toth, 2016). The major difference which created by the organisation is
that organisation use the product of lower altitude growing regions so that it can easily
improve its coffee by growing the robber beans which will help the darker and stronger
coffee.in context of the present report there is discussion about the swot analysis of
organisation. Along with this there is also a discussion about the corporate social
responsibility which is fulfilled by the business venture within the market and innovation and
creativity within the business to improve its functioning. In the end of this report there are
some recommendations to improve the functions and achieve the better results.
ANALYSIS
SWOT Analysis of business
SWOT analysis can be defined as a Framework which is used by the organisation to
scan the internal environment and perform the function in appropriate way so that it can
achieve the business objectives and maintain a functional structure in an appropriate way
(Black, 2019). In context of SWOT analysis it include identification of strength weaknesses
opportunities and threats of the organisation so that it can perform within the business
environment by enabling assistant to overcome the weaknesses and using opportunities to
overcome its methods within the market fall stop in context of cafe pod coffee organisation is
also using an internal scan of its environment which are discussed below:
Strength