Marketing Mix Strategy for Vision Events

business
practice
explored

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing Mix strategy of Vision events...................................................................................3
Human resource requirement in event and include staff requirement, roles and responsibilities
of staff, prevent activities and post event activities.....................................................................5
Financial planning for event and detail of break even point........................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Event management involves planning controlling organizing and executing of the live
event. There are different types of event or services which can include promotion of any product,
wedding, private event and business event etc.
This report will take vision events as a company and it will organize corporate event for
the product launch of company in Metro bar which is located in UK. This report will cove
marketing strategy, which include the marketing mix and it will also include human resource
requirement and it will explain the staff required for this event and roles and responsibilities of
all the staff. In the end of this report will analyse the financial details to organize and run this
event and it will also include break even point.
MAIN BODY
Marketing Mix strategy of Vision events
Marketing mix is important for organizing a event because, it will help Vision company
to advertise their event in the market so people can be aware about the event and people can
attend (CTFA and Zuckerman., 2016). We are organizing product promotion event for the
company, so we have to make proper strategy which can be possible through Marketing Mix.
Marketing Mix of Event
Product
Vision events is organizing a corporate event for the product promotion in Metro bar and
the management and services they will provide are their product. It is important for them to make
proper plan for the event, so they can satisfy the needs of the clients. They have to target people
who are seller of the same category products, so they can understand what are specification of
the product and how they can get benefits by selling the new product (Deng, Poon and Chan.,
2016). Manger of the Vision events company have campus which have capacity of 200 people,
so they have to send invitation to the limited retailer who can attend this event. Vision events
company can organize giveaway, so they can attract retailers to attend their events and event can
be successfully launched.
Price
Vision events is organizing event, and they will charge with the host for their product
promotion, so they have to charge that much in which they can make profit after calculating all
the expenses in the event. For the organization of proper event they have to manage whole