This presentation explores the buyer behavior in mobile phone purchases, focusing on customer perceptions, factors influencing their decisions, and recommendations for competitors. It discusses the importance of product specifications, company reputation, budget, and social status in the buying process. External factors such as economic conditions and brand goodwill are also examined. The presentation concludes with recommendations for competitors to analyze weaknesses and use innovative marketing techniques to attract buyers. Overall, it provides insights into understanding buyer's minds and forming effective marketing strategies.