Business Plan for Cadbury: SWOT, PESTEL and Porter's Five Forces Analysis

Table of Contents
1.0Introduction........................................................................................................................ 3
2.0 Executive Summary............................................................................................................4
3.0 Mission, Vision, and Culture of Cadbury............................................................................4
4.0 Cadbury company description............................................................................................6
5.0 Opportunity analyses and research....................................................................................7
5.1 PESTEL analysis...............................................................................................................7
5.2 SWOT analysis................................................................................................................ 9
5.3 Porter's five forces analysis..........................................................................................11
6.0 Marketing Strategy and Plan............................................................................................14
6.1 Segmentation...............................................................................................................14
6.1.1 STP: .......................................................................................................................14
6.2.2 SWOT analysis: .....................................................................................................14
6.2 Marketing mix.............................................................................................................. 15
7.0 Analysis of limiting and allowing factors for the business venture...................................16
8.0 Measure and success....................................................................................................... 17
9.0 Budget.............................................................................................................................. 17
Conclusion..............................................................................................................................18
Refences.................................................................................................................................19

1.0 Introduction

A business plan defines as the written document for the business that signifies the goals
and objectives, together with its plans for accomplishing them. It highlights an
organisation's market plan and research, fiscal projections, business mission and vision,
and purpose. Figure 1 illustrates the elements of the business plan. The main employees
accountable for realising the objectives may also be covered in the business, together
with a timeline. This business roadmap supports the future and avoids bumps in the
journey (Xu, 2020). The time invested in making the business plan correct and
exhaustive and regularly updated is an investment that offers significant benefits in the
long term. That business plan will be created for the Cadbury Organization, a global
confectionery brand. The company trades in more than fifty nations throughout the world.
The most popular company products are Cadbury Dairy Milk chocolate, the Creme Egg,
and Roses selection box. In the following report, various frameworks will be applied,
such as SWOT, PESTLE, and Porter's five forces to make a strategic plan. It will also
outline the company's background, mission statement, financial planning, risk analysis,
operation timeline, and executive summary.
Figure 1 Elements of business plan. Source: (StartupGuys, 2020)
2.0 Executive Summary

A business plan is a plan that helps business to realise their goals and objectives by
analysing distinct aspects and areas. It helps in attaining business productivity and
efficiency. This plan was created for Cadbury to enhance their product line and
attract its customers in the market. Figure 2 shown photo of the product.
Figure 2: Product of Cadbury. Source: Google
3.0 Mission, Vision, and Culture of Cadbury
Cadbury has the insight to develop a brand like none other and set high quality and
diverse product lines which gain competitive benefits. The mission is to realise great
taste and exciting flavor in chocolates.
Objectives: To provide a new product category with different tastes and flavors.
Figure 3: Vision and Mission statement of Cadbury. Source: Author
Cadbury has 186 years of history as a family business and a substantial cultural value.