Revamping of Cadbury Dairy Milk Celebration Pack: A Marketing Management Analysis

MARKETING
MANAGEMENT

Executive summary
This analyse define the marketing management in which the organisation revamp their
product in order to increase their customer base and enhance sales. The main aim of this report is
to understand the concept of product revamping. This study analysis those factor which can
impact the process of product revamping. This report will make enable to get knowledge about
the marketing mix and SWOT analysis of a company that will help them to determine those
component which can direct impact company's product and their promotional activity. This
report will be based on different approach of marketing management.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Brief description about organisation and the chosen product................................................4
Explore environment factors that helps to identify opportunity and threat that create an impact
on chosen firm........................................................................................................................4
Marketing mix of the product and recommendations.............................................................7
Examine that how firm can improve branding and enhance the reputation of product and
analyse this impact on brand positioning...............................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing refers to a procedure that undertake to advertise specific products and services
from producer to its consumer. This is highly essential for any business in order to increasing
purchase that can bring positive growth (Gama, 2017). This report is based on Cad bury, its
headquarters is in UK. It can deals in chocolates that generally made for happy moments. This
can increase customer ease as well as brand loyalty. This helps to motivate females for make hair
always ready. This report considers to discuss about company as well as product that should be
revamp, identify opportunities and threat that create an impact on organisation, discuss
marketing mix, examine that how organisation can improve branding and identify impact on
brand positioning that can influence business growth.
MAIN BODY
Brief description about organisation and the chosen product.
About Firm
A brand that specifically chose is Cad bury, it is a British multinational brand that can deal with
chocolates. It was established in Birmingham, England in year 1994. It focus on attracting
customer through providing wide variety of products such as cad bury celebration, born-vile,
coco bakes, cocoa and so on. This can easily increase clients traffic just because its outer
appearance as well as packaging. Company gives high quality milk products to its customer that
can be examine in a heavy liquid form.
About Product
The particular product that is chosen for revamping is celebration pack of dairy milk. Company
can change the packaging style of this product from rectangular to circular. This can attract lots
of customer just because of this new innovative design. More people want to try this who are
focus on technologies.
Explore environment factors that helps to identify opportunity and threat that create an
impact on chosen firm.
In case for analysis the whole business there are various tools and techniques that easily
knows to understand environment of organisation(Hou, Wang and Luo, 2020). So in case of
dairy milk porters five forces analysis require that helps to know about competition level of