Unit 42 - Planning for Growth: Evaluating Opportunities and Funding for Cafe Pod Coffee Company

Unit 42 – Planning for
Growth

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Analyse key considerations for evaluating growth opportunities................................................4
Evaluating opportunities for growth through applying Ansoff’s growth vector matrix..............6
Potential sources to have capital funding in company.................................................................7
Business plan for Cafe Pod Coffee Company..............................................................................9
Assessing the exit and succession option for the business and explaining the benefits and
drawbacks of each option ..........................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................16

INTRODUCTION
Small businesses are affected by various factors and thus proper planning is required to
achieve the best growth in the future. Furthermore, the present report is based on Cafe pod
coffee which is small business in UK that is selling variety of coffee and other related products
to large number of customers. Also, the study will analysis company’ future growth
opportunities through applying Ansoff matrix so that much better understanding and collection
of the resources might be done for introducing the new product line easily in the new market.
Moreover, different sources of funding that is required and available to businesses will be also
be discussed so that daily routine business might be carried out. Furthermore, various exit or
succession options for a running of small business will also be covered under this study. Lastly,
proper business plan for marketing, analysing the competition, resources available etc. for launch
of new product line might be easily analysed for the future.
MAIN BODY
Analyse key considerations for evaluating growth opportunities
The company cafe pod had been successful in its existing operations and therefore there
are various growth opportunities that would help the firm to earn the highest revenues within
short span of time. Moreover, this might be done through conducting certain analysis that are as
follows:
VRIO analysis
Resource Valuable Rare Imitable Organized
Finance
management and
funds
Right Right wrong Right
Machinery and
technologies
Right wrong Right Moderate
Right Right wrong Right

The working staff
Brand value
Right wrong Right moderate
Infrastructure and
services
wrong wrong Right wrong
Thus, through the above analysis conducted it can be said that for company like Cafe-pod
coffee there are various resources that are not very essential but also required for ensuing
continuous success of the business (Kim and Newman, 2020). Moreover, firm already has the
working staff that is highly qualified and it is very difficult for other business to gather the same
resources and assure the same level of productivity in carrying out nay of the work. Furthermore,
various other factors like brand value is also valuable for the cited business as it would help to
attract more customers for the same. Thus, the company needs to take special attention to
maintain such value within target markets so that revenues of the firm are not impacted
negatively (Linnik and et.al., 2020). Also, through such analysis the major advantage would be
that the existing efficiency of the workers would be enhanced and also the possible opportunities
and dangers would be easily identified by the firm.
Another analysis that might be applied b y the firm to identify the growth opportunities
would be porter generic model that is been described as follows:
Cost Leadership Strategy: This is the strategy whereby the firm would decide to sold
goods in the market at very low cost so that it is able to conquer large market segments. Also,
through using such type of strategy the firm would increase the profits of the firm through
producing the large number of units that are very average in quality but would be able to satisfy
the needs of the customers.
Differentiation Strategy: Through using this strategy cited firm would focus on
manufacturing the units of goods that are high in value and are easily differentiated from one
another through having some kind of uniqueness. Moreover, adopting such kind of