Career Action Plan and Self Reflection for Marketing Manager
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Added on 2023/06/10
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This report includes personal analysis, career action plan, CV, and LinkedIn profile for a marketing manager. It covers skills like communication, leadership, listening, innovative thinking, and interpersonal skills.
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Career Action plan and self reflection 1
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Table of Contents Introduction.....................................................................................................................................3 Main Body.......................................................................................................................................3 Personal analysis.........................................................................................................................3 Career Action Plan......................................................................................................................4 CV...............................................................................................................................................6 LinkedIn Profile..........................................................................................................................7 Conclusion.......................................................................................................................................8 References.......................................................................................................................................8 2
Introduction A career action plan is said to be a roadmap that helps an individual set their specific goals or helps in clarifying the actions that is required to accomplish the goals. This plan also make it able for a person to participate in the planned activities. This plan is very much useful for the students who wants to establish a bright and a good career in the future. In this report, it will cover the personal analysis to find out the strengths as well as the areas of personal development(Coe., Wiley, and Bekker, 2019). This report will also include a career action plan to develop the skills in the field of marketing. At the last a CV and linked profile is given in the report. Main Body Personal analysis I wanted to develop my career in marketing field and in order to make a career in this field I have to conduct a deep research for this course and develop my capabilities regarding this. I have to gain various knowledges, skills and concepts in order to become an effective marketing manager. I had analysed that there are some skills that I have to do work on in order to improve it and become an effective digital marketing manager(Salam., and et. al., 2019). The skills that are much needed and I had to work on in order to become a good marketing manager are discussed below:- Communication skills:This is considered as the quality of an individual that enables them to get an understanding of the informations much more quickly and accurately. I have realised that this skill is vital to become a good marketing manager because it helps the mangers to conduct an effective conversation with different types of person like colleagues, customers etc. I has also get an understanding that this skill has a major role in solving the issues of customers and employees(Dahl., Peltier, and Schibrowsky., 2018). Leadership: -It is considered as the capabilities of a person to guide or influence their followers in order to improve their life. This skill is important for a marketing manager because it helps them to increase their confidence level as well as enhances the negotiating skills. I believe that it plays a vital role in the profession of marketing manager because these kind of person has to deal and guide a lot of employees at the 3
same time. This skill will also enable me to motivate the employees and align the whole team goal with the organisation goal. Listening skills:It is the kind of ability that a person must have in order to communicate properly with some other individual. I think I had a good grip of listening skills through which it would make me able to listen the problems of customers as well as employees and solve them. It also help me to make new connection by conducting an effective communication(Ireland, and Lent., 2018). Innovative thinking:This quality enables a person to become a successful leader in the life. I believe that this is an ability of a person to think of an another technique or tool to perform the activity. It is also a much need skill for a marketing manager because they have to think something unique and new in order to conduct the marketing of their product. An innovating thinking helps them to conduct an effective marketing for their product or service which moreover helps the company to get more customers. Interpersonal skill:It is a skill that a person can use to interact with some other person and communicate much effectively. I think to be a good marketing manager it is very important for me to have this skill because it will enable me make an effective connection with the customers and lead the whole team that will work under me much more effectively(Lovell., 2018). This skill help me as a marketing manger to collaborate with the other organisation and motivate the employees in conducting effective and efficient work. Career Action Plan I had fully analysed about the qualities that a marketing manager must have in order to conduct an effective operations from the above written text. I will made a career action plan which will help me to find out the areas in which I have to work hard in order to be an effective marketing manager. The action plan is discussed below:- What do I want to learn? Whatsupport andresources will I need? What do I have to do? HowwillI measure success? Targetdatefor review? Iwanttolearn andimprove my Tolearn communication I have to conduct regular practice of Thesuccesscan be measured here This skill can be achievedinthe 4
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communication skills. skill there is not anyspecific resourcesthatis required. conversationby communicating withsomeother person. whenIspeak fluentlyand properwithout doingany mistake. next 2 months. Iwanttolearn leadership skill. There is not any specific resources requiredforthis skill.Ihaveto justbuilda confidenceto handle a group of person. I have to work on my communication as wellas interpersonal skills.So, that it will help me to do effective conversation with theteam members as well asItwillalso enablemeto guide them well. This skill success can be measured when I will able to properly guide my followers and resolvetheir issues perfectly. This skill requires asignificant amountoftime. Soitcanbe achieved by me in 6 months. I want to enable a skillinmyself and that is to start innovating thinking. There is not any specific resources requiredtolearn this skill. Iwouldenable myselftostart thinking creatively and try tosolvethe problemwith somestrategic methods. Thesuccessof thisskillcanbe measurewhenI cameupwitha newideaor techniquesto resolve the issues thatdoesnot exist. Thisskillisa hardoneto enable because it neededalotof capabilitiesof mymind.SoI thinkitrequires around 5 months. 5
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CV Curriculum Vitae (Marketing Manager) Name:- Priyanshu Contact details Phone number:- 220xxx2100 E mail:-xyz@hotmail.com Address:- xxx, 351, UK Career Aim:The main aim of my career is to become an effective marketing manager of a multi national company. I want to lead a group of team and complete the assigned task in an effective and efficient way. To develop and grow in a well organized working environment for a good period of time. Work Experience: I had a done two internship in the of field of sales and marketing in a good reputed company. I had attended many seminars and webinars in context to marketing that has helped me to get a good understanding about this particular field. I had conducted some operations related to marketing in a company. My main work was there is to create awareness about the company. Qualifications; I had completed my bachelor's degree in business management. I had completed my master course in the field of sales and marketing. I also had a PhD degree in the field of marketing. Skills: Communication skill Motivating Skill Time management skill Leadership skill Critical Thinking Interpersonal skill 7
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Area of Interest Solving sudoku Listening music Playing Football LinkedIn Profile Priyanshu Soni Marketing analyst at Hoop Talks about #marketinganalysis #customerexperiences #techmarketing Contact details: London, UK About:This profile shows my skills, knowledge, interests, background and experiences as well as much more that I had done in my life. I live basically in London, United Kingdom but I have grown up and completed my studies from Liverpool, UK. I am energetic as well as enthusiastic in order to deal with the complex problems. I have a dream to work as a profession of marketing manager in a reputed global company. I also love to listen music, solving sudoku, reading books and travelling. I currently work as a market analyst for a local marketing company. My job is to deal with various marketing challenges and related activities. I need to create marketing goals for my teammates. I basically analyse the current needs as well as the tastes and preferences of the customers and then transmit them to the company to make it work accordingly. I need to work on the latest tools that can be used in the marketing process while I need to have an understanding about different marketing tools that can be used to promote products or services. I like to do work in my current company but I want to explore more and gain something new that will help me to develop my career. I have a good communication as well as interpersonal skills, leadership skill, motivating skill and time management skill that enables me to do my work in much more effective manner. 8
Conclusion From the above report, it has been analysed that a good career action plan plays a vital role in an individual life who want to grow some of the specific skills in their life. It has also been concluded that through by conducting a personal analysis it helps a person to get an understanding about their strengths as well as weakness(Makovec., 2018). At last a CV helps an individual to showcase their qualities, experience and qualification for a specific profile and a LinkedIn Profile enables the employer to get acknowledge about the overall profile of an individual. References Books and journals Coe, I.R., Wiley, R. and Bekker, L.G., 2019. Organisational best practices towards gender equality in science and medicine.The Lancet,393(10171), pp.587-593. Dahl, A.J., Peltier, J.W. and Schibrowsky, J.A., 2018. Critical thinking and reflective learning in themarketingeducationliterature:Ahistoricalperspectiveandfutureresearch needs.Journal of Marketing Education,40(2), pp.101-116. Ireland,G.W.andLent,R.W.,2018.Careerexplorationanddecision-makinglearning experiences:Atestofthecareerself-managementmodel.JournalofVocational Behavior,106, pp.37-47. Lovell, B., 2018. What do we know about coaching in medical education? A literature review.Medical education,52(4), pp.376-390. Makovec, D., 2018. The teacher’s role and professional development.International Journal of Cognitive Research in Science, Engineering and Education,6(2), p.33. Salam, M., and et. al., 2019. Service learning in higher education: A systematic literature review.Asia Pacific Education Review,20(4), pp.573-593. 9