Career Viewpoint: Skills for Marketing Manager and Career Development

This document discusses the key skills required for a marketing manager and how to develop them for career advancement. It covers self-analysis, a plan for career action, curriculum vitae (CV), and LinkedIn profile. The document emphasizes the importance of skills such as communication, creativity, and time management in the marketing field.

Career Viewpoint

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Self analysis.................................................................................................................................3
Plan for career action...................................................................................................................5
Curriculum vitae (CV).................................................................................................................7
LinkedIn Profile...........................................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Introduction
Marketing manager is the employee who is responsible to analyse marketing trends, demand,
needs and wants, factors affecting business and many others (Chen and et. al., 2017). There are
many key skills required to perform this job. Analysing opportunities is the first skill which is
compulsorily to have with marketing manager. They are responsible for analysing opportunities
for business in the field of marketing that what all are the promotional tools of business to
provide maximum profit. Communication skill is also important for performing this job.
Marketing manager is required to collect data from market and pass it to other departments for
further business functioning. Therefore, they are required to have good communication skill
which helps them to make good coordination with other departments. Networking skill is also
important because having contacts and good relationship with those people who is related to
organisation and contribute in organisational profit will be helpful in becoming marketing
manager. There are many other skills which is required as marketing manager like good team
work skill, strong attention to detail, creativity and writing skills, numerical skills and many
more (König, 2017). The following report covers self analysis, plan for career action, CV,
LinkedIn Profile and a brief conclusion.
Main Body
Self analysis
SWOT analysis is the tool which is used to identify what are strengths of an individual
to perform the job role in context of personal and professional development (Hanimoglu, 2018).
It also covers my weaknesses so that I can work on them and convert them into my strengths.
Opportunities and threats are other factors of SWOT analysis where opportunities help me to
find the way where I can develop my skills in better way and threats are those defects which act
as obstacles in my career development. SWOT analysis of my skills and behaviour are explained
below-
Strengths-
 I have good communication skill due to my habit of interacting with most of the
knowledgeable people in daily life. A knowledgeable person can help me to grab some
essential knowledge and facts and they also help me to enhance my communication skill

by correcting my vocabulary and many other factors needed in improving communication
skill.
 I have good decision making skill and I am coordinative too. Good decision making skill
is learned at my early age at school times when I supposed to read case studies related to
business and solve the questions of those case studies. These activities help me to
understand the things in a better way and find an appropriate solution for given situation.
Weaknesses Sometimes I become nervous while standing in a group of people and representing my
thoughts and ideas. Due to this nervousness I am unable to represent my strength skills
properly to others. Hence, I declared as low skilled person by others. I am unable to manage time for more than one work. I am able to perform a single task
within the time limit but in case more than one work is assigned to me then I can’t
manage time to handle all work together and I got confused too that which activity should
be done first and which one should be later.
Opportunities My knowledge about marketing trends and situation help me to have a good and reputed
job position in marketing department in a reputed company. All companies need to hire a
good knowledgeable candidate so that they should perform their overall work with full
effectiveness (Wolf, 2019). My qualification and extra curriculum courses in marketing subject will help to attract
recruiters. I have done my MBA from marketing with 86% marks in final year. I have
also done extra courses like International Business and Business and the Business
Environment. All these courses help me to learn how to analyse marketing environment
and national level as well as at international level (Meijers, and et. al., 2017). Hence,
these learning will help me to attract recruiters toward my CV and I can clear interviews
also.
Threats
 Due to my age I am unable to get highly reputed job initially. I am 22 year old and every
company hire experienced employee for their higher positioned jobs. Hence, I cannot
apply direct for marketing manager. I can apply for marketing assistant manager or any

other position in marketing department. Secondly, companies recruit internal sources for
their higher positions (Jawahar and Stone, 2017).
 The biggest threat is my experience. I have good knowledge and skills but then also I get
rejected due to my profile and that is non experience. I am fresher. I have not done any
job or internship before. Every company need to hire experienced workers because they
believe that no or less training is required to such employees and their experience will
help the company to grow well in future (Thwaites and Pressland, 2017).
Plan for career action
Development area Objectives
What do I want to
be able to do
better?
Success Criteria
How will I recognise
success? How will I
review and measure my
performance?
Actions
What methods will I
use to achieve my
goals?
Implementation
How will I practice
and apply what I
learn?
Creativity skill I want to develop
my creativity skill
to solve every
issue with new
ideas and with
new thoughts that
can be appreciated
by others and
which help me to
develop my
professional skill
(Mok and et. al.,
2017).
I supposed to take
participation in many
activities where new
thoughts and ideas are
required to solve the
issue. I ask my higher
school teacher to help me
measuring my
performance that have I
opted good idea or not
and in case idea opted by
me is not good then my
teacher will help me to
tell where I was wrong.
I supposed to read
some articles and
research papers on
case studies then I
will write my own
opinion that
whatever I
understand and
write solutions of
each situation from
my own opinion.
I can practice and
apply this skill at
my job role where I
should work under a
superior power who
will guide me. I
supposed to help
him in suggesting
new and creative
ideas for doing
work.
Time management
skill
I wanted to
develop the skill
of time
management
where I can
manage my time
To enhance this skill it is
required self measuring
performance. Here, I can
measure my performance
by recording time taken to
complete two or more
I can set timer for
performing a task or
for performing more
than one task. At the
completion of work,
I will record the
I can apply this skill
at my job role where
I supposed to
maintain a excel
sheet of recording
task and time taken

for more than one
task or even I can
able to manage
my time for
burden of work.
task at 1st week and then I
supposed to write it in
tabular form, then for
second week and so on.
time taken in a
excel sheet and do
the same for
different works.
to complete them
(Dinning, 2017).
Communication
skill
I wanted to
develop my
communication
skill so that I can
influence others
with my
Knowledge and
facts and the way
of conveying
message.
I can start a coaching of
English and starting
communicating with my
friends and family in
formal way and ask them
to let me know if they
found any changes in my
communication skill
(Clarke, 2018).
I can start a
coaching for
develop my
communication
skill. I can also read
newspapers on daily
basis, watching
business channels,
participating at
speeches and debate
completion at
higher schooling
level.
I can communicate
with business
experts. This help
me to know develop
my skill as well as it
also help me to gain
opportunity to get
job in their
organisation in case
they like my skill. I
can implement this
to my daily
conversation with
friends on social
media and on other
platforms.
Curriculum vitae (CV)
CV is a short written summary of a person about his qualification, skills, experience,
knowledge and etc. It is represented in a documentation form which must have proper format so
that recruiter will understand it easily (Weinberg, Treviño and Cleveland, 2019). It basically

define candidate that what are their qualities to perform the vacant job which is offered by any
company. The example of marketing person CV is mentioned below-
LinkedIn Profile
It is a social networking site for searching job. Here, people are required to make a
account of their profile and attach their CV. Required companies will approach candidate by
reading the CV and other required documents on LinkedIn platform (Bala, 2021). Here,
candidate and recruiter can also communicate with each other through the option of chat. The
example of LinkedIn profile is mentioned below-

Conclusion
From the above information it is clearly concluded that there are many skills which is
necessary to learn to get desired job roles. These skills can be learned at any stage whether in
schools, in higher schools or at home. Personal analysis helps to identify strengths, weaknesses,
opportunities and threats of an individual. It is also concluded that the skills where an individual
is lacking behind can be developed well and implement it to measure the performance that
whether the skill is learned by that person or not. Professional skills are used to get higher
reputed jobs at high reputed companies. Hence, for career development these skills are

important. After completing the above mentioned assignment I get to know that what are my
strengthening skills and what are my weak skills so that I can adopt some strategies to develop
my weak skills. Hence, working on this assignment is wrathful. Career action plan can be used to
set objectives which I want to achieve with a particular skill and it help to know the actions and
measuring performance used to adopt for more effectiveness. It further tells the implementation
of skills. Therefore, overall it is helpful to develop professional skills.
References
Books and Journals
Bala, R., 2021. Perception towards Employability Skills: Comparative Analysis of Students and
Faculty Viewpoint. Available at SSRN 3832708.
Chen, L. and et. al., 2017. A self-evaluation system of quality planning for tourist attractions in
Taiwan: An integrated AHP-Delphi approach from career
professionals. Sustainability. 9(10). p.1751.
Clarke, L., 2018. Mapping teacher status and career-long professional learning: The Place
Model. Discourse: Studies in the Cultural Politics of Education. 39(1). pp.69-83.
Dinning, T., 2017. Embedding employability and enterprise skills in sport degrees through a
focused work-based project; a student and employer viewpoint. Cogent Education. 4(1).
p.1387085.

Hanimoglu, E., 2018. The Perceptions of Students about the Role of School Counselors on
Career Selection. European Journal of Educational Research. 7(4). pp.763-774.
Jawahar, I.M. and Stone, T.H., 2017. Do career satisfaction and support mediate the effects of
justice on organizational citizenship behaviour and counterproductive work
behaviour?. Canadian Journal of Administrative Sciences/Revue Canadienne des
Sciences de l'Administration. 34(3). pp.215-228.
König, S., 2017. Career histories as determinants of gendered retirement timing in the Danish
and Swedish pension systems. European journal of ageing. 14(4). pp.397-406.
Meijers, F. And et. al., 2017. A dialogue worth having: vocational competence, career identity
and a learning environment for twenty-first century success at work. In Enhancing
Teaching and Learning in the Dutch Vocational Education System (pp. 139-155).
Springer, Cham.
Mok, K.H. and et. al., 2017. International and transnational learning in higher education: a study
of students’ career development in China. Centre for Global Higher Education working
paper series no. 21 June 2017.
Thwaites, R. and Pressland, A., 2017. Introduction: Being an early career feminist academic in a
changing academy. In Being an early career feminist academic (pp. 1-28). Palgrave
Macmillan, London.
Weinberg, F.J., Treviño, L.J. and Cleveland, A.O.S., 2019. Gendered communication and career
outcomes: A construct validation and prediction of hierarchical advancement and non-
hierarchical rewards. Communication Research. 46(4). pp.456-502.
Wolf, C., 2019. Not lost in translation: Managerial career narratives and the construction of
protean identities. Human Relations. 72(3). pp.505-533.