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Market Segments and Decision Making Assignment

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Added on  2019-09-16

Market Segments and Decision Making Assignment

   Added on 2019-09-16

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Carnegie TechnologiesAssessment – 3: Market Segments and Decision MakingStudent Name: Student ID: Course Name: Course ID:Faculty Name: University Name:
Market Segments and Decision Making Assignment_1
Table of ContentsIntroduction................................................................................................................................2Industry Trends..........................................................................................................................2Growth....................................................................................................................................3Profitability............................................................................................................................3Market Segments Overall...........................................................................................................4Industry information...............................................................................................................4Competitors, Strengths and Weaknesses................................................................................5Primary Segment and Decision Making....................................................................................5Major Market Segments.........................................................................................................6Primary and Secondary Target Markets.................................................................................6Competition................................................................................................................................7Positioning Map for Organization..............................................................................................8Conclusion..................................................................................................................................8References................................................................................................................................10Appendix..................................................................................................................................11
Market Segments and Decision Making Assignment_2
IntroductionCarnegie Technologies has been selected for the assessment. The company is into technological and communications products such as mobile devices, cellular core network operations, and others (About us, 2017). Some of the products of this company are Hi-Fi Voice, Bandwidth Aggregation, Wireless Access Manager, and others. The company is US based and has the potential to move into the international space with the technology. The market selected for the company is Australian Telecommunication Sector. The company is oriented towards serving the customers with the high speed access internet connections by leveraging on the available network from nearby phones. This paper is concerned with the market analysis for the company under various aspects. Industry TrendsThe understanding of industry trends helps the company in forming appropriate decisions. There are various aspects that are looked upon while analysing the industry trends. This section has considered three areas, namely, growth, profitability, and factors associated with the PESTLE Analysis. PESTLE Analysis has been shown in the appendix. The PESTLE Analysis has covered the likely interventions that are expected for this company if it operates in Australia (Pattak, 2007). The economic situation has been studied that shows whether the people will be able to afford the service. The social aspect showed the orientation of the target customers. The technological aspects showed the presence of technology in the countryand the orientation of the mass towards this. The legal and political factors cover the government orientation and supportive rules and regulations available. The sub-sections below cover the growth of the industry and whether it would be suitable for the company to enter, and whether the company will be able to attain expected profitability.
Market Segments and Decision Making Assignment_3
Growth As per the survey conducted by Delloite, the mobile use in the Australian market is growing at an appreciable rate. At present, more than 80% of the people of Australia use smartphone which is an improvement by 10% in comparison to the last year. The country boasts of around 15 million smartphones in use. These 15 million are active phones and not those that have been used and trashed (Phipps et al, 2016). The Carnegie technologies can have good opportunity in this country as the market is already aware of the smartphones. The use of smartphones have gone so rampant that instead of people engaging with newspapers on the street, they can be seen glued to their phones. This provides an opportunity for the companiesthat are looking forward to increase the service usability of the smartphones through their creative mobile applications. ‘Carnegie technologies’ has developed few apps that it will market to the Australia which might be appreciated by these high rate mobile users. ProfitabilityThe profitability in this segment is good at present due to the high rate of smartphone use among the customers. If the mobile application is liked by the users, then it is likely that the company can gain appreciable profitability from the investment. The market of 80% mobile users is huge. As per the report, the app development market is going to reach $100 billion bythe year 2020 at a global level. The Australian community is spending 37 hours a month fiddling with their phones and the forecasted growth for the revenue from the mobile app was$1.2 billion from the country (Mobile Consumer Survey, 2016). The substantial use of smartphones and applications require high quality mobile networks and this is where the companies like Carnegie Technologies can play its role. The total tablet sale reached 11.2 million in the year 2015 and the smartphone sale went to 15.3 million. These grew further in the next year and are expected to grow further with the promise of bringing more profitabilityto the existing and new players in the market.
Market Segments and Decision Making Assignment_4

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