Case Study of ‘Fast Track Courier’ service | Business Plan

Running Head: BUSINESS PLAN
Business Plan
Name of the student
Name of the university
Author Notes

BUSINESS PLAN2
Abstract
The report discusses the case of the ‘Fast Track Courier’ service as the company is trying to
expand its service by bring other geographical area under its domain. In order to evaluate the
same the report will begin with the discussion of the background of the company and the
structure of the company based on which the organization is trying to expand its functioning.
The factors of strategy, operation, finance and the HRM will be taken into consideration. The
report will be concluded on the note of a discussion on the communication plan that the
organization need to consider in order to establish its business plan.

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Table of Contents
Introduction................................................................................................................................4
Description of the business (background)..................................................................................4
Business products and services..................................................................................................5
Marketing activity – the market.................................................................................................5
Business operations:...................................................................................................................5
Productivity and performance targets for key result areas.....................................................5
Financial and non-financial performance measures...............................................................6
Detail resource requirements, including human resources, capital equipment and other
resources required to achieve business goals.........................................................................7
Management and organizational structure.................................................................................8
Proposal......................................................................................................................................9
Strategic Goals.......................................................................................................................9
Operational Goals.................................................................................................................10
Objectives.............................................................................................................................10
Financial background...............................................................................................................10
Trading to date.....................................................................................................................10
Forecasts...............................................................................................................................11
Risks (risk analysis).................................................................................................................11
Licensing..................................................................................................................................12
Conclusion................................................................................................................................12
Communication strategy..........................................................................................................13

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References................................................................................................................................15

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Introduction
The aim of the report is to furnish an exclusive and extensive understanding of the
fast track courier service in terms of the furnishing the business plan in order to aid the
organization in their operational as well as strategic goals. In order to furnish the business
plan for the organization the paper would follow the course of the discussion on the nature of
the business considering the brief history of the company in its business venture. The report
would also take into consideration the marketing activities of the Fast Track Courier
Company and discuss in detail the operations that the organization is undertaking in its
business. The factors of financial backgrounds as well as the risks the organization is capable
of encountering in its business venture. The report would also take into consideration the
aspects crucial to the licensing and conclude on the note of furnishing a communication plan
for the organization.
Description of the business (background)
The primary concern of the business has been to deliver the packages ranging from
the smaller to the larger sizes and transport them across the metropolitan of the Sidney. Along
its considerable year of functioning the organization has established itself on the basis of the
reliability of the customers as well as the value for the money that they exhibit. While the
company has entered the competitive market if the courier service by that time the
organization has established itself as a trusted brand for its considerable year of functioning
for a period of 12 years.
The owners as well as the managerial team does not welcome the risks as they have
the knowledge of the fact that the success of the company over the past years as well as its
gradual increase can be contributed to the experienced and consolidated group of members
who enhance the company (McKenzie 2015).

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Business products and services
The business where the Fast Track Courier Service engages in is the one of the
service providing industry. As such, the organization is concerned with delivering packaged
good of varied sizes ranging from medium to small. The main area of operation for the
company is in the New South wales. In the huge time of its functioning, the organization has
established itself as a reputed brand in the industry on the ground of the monetary value as
well as the reliability that the organization has established between its customer base (Haseeb
et al., 2019)
Marketing activity – the market
Past 12 years have experienced a boost in terms of the profitability that the
organization has experienced in the market. The reputation that the organization has
established in its market has been reflected in the margin of growth as well as profit. The
target customer group of the company is the one of small sized business who comprise a huge
section of the company’s customer base. However, the limitation of the organization is the
restriction that they experience in terms of the geographic location, as their logistics have not
evolved to allow the organization to expand beyond the metropolitan area present in Sidney
(Amshoff et al., 2019).
The marketing mode of the organization comprise of methods of the direct sale,
listing their products and the services on the internet and mailing their service out. The
organization also indulges in a follow up session with their customer in order to ensure their
satisfaction. As such, the expressed accountability of the organization to the issues of the
customer has allowed the organization to retain a major section of their customers, almost
80%.