Dear Entrepreneurs, I am attaching hereto the course’s case study “FRESHIPPO: BUSINESS MODEL EVOLUTION IN ALIBABA’S NEW RETAIL PLATFORM”. The case describes an entrepreneurial situation, and places you in the role of a decision-maker entrepreneur. Please work this case in teams, 3 students per team. As you describe the case, please relate it to key entrepreneurship concepts discussed in class, and then write a case report which should include a description and an analysis of the problem(s), your recommendations, conclusion and references, and be ready to present the case on the due date. How has Freshippo developed its integrated online and offline business model? What value has Freshippo created for its customers? If Freshippo has created value for its customers, do you think Freshippo has also captured value from its customers? How?
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