Organizational Behavior Problems in Susan Taylor's Case Study

CASE STUDY

Table of Contents
INTRODUCTION.......................................................................................................................................2
MAIN BODY..............................................................................................................................................2
Three key organizational behavior problems in case...............................................................................2
OB theories for each of issues.................................................................................................................4
Suggestions for action to improve each of three issues............................................................................6
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
Organizational behavior is the study of both individual and team performance and
activity with a company. It is systematic study and app of understand about how people or
groups act within firms where they work. It gives insight on how workers behave & perform in
workplace. It aid management to develop an comprehend of aspects that will motivate staff and
help companies establish a trusting as well as strong relationship with their workers. The current
study is based on case study related to Susan Taylor’s. It explains three OB issues in case,
relevant organizational behavior theories for each of the problems and justified recommendations
for action to improve each of three problems.
MAIN BODY
Three key organizational behavior problems in case
Issues 1
Poor understanding of the needs of marketing and production-
In organizations different types of business functions are managing and running their
activities in effective manner with varied needs. In context of case study, Susan Taylors was
thirty year old woman, she had been promoted to take accountability of a product development
group composed usually of research oriented pharmacists and chemists. In organization broadly
experienced workers began to exhibit open exasperation at research specialists’ lack of
comprehending of needs of production & marketing. Without understanding the needs of both
departments, management is unable to increase productivity and create positive work
environment around workplace (Knai and et.al., 2018). It is really very essential to comprehend
needs of all the members working in same place because it helps to build strong bond between
management and workers. Needs are a state of self deprivation in an applicant or filed. Instead
of supporting and understanding the needs of selling as well as manufacturing sections, broadly
experienced members began to treat ineffectively. Susan tries to handle the whole situation, but
her effort is worthless as she was unable to take any help from seniors. Marketing and
production department play vital role in success and growth of business as they are able to