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CESIM Simulation Game Assignment - Desklib

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Added on  2020-04-21

CESIM Simulation Game Assignment - Desklib

   Added on 2020-04-21

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Running Head: CESIM SIMULATION GAME
1
CESIM SIMULATION GAME
STUDENT NAME
UNIVERSITY OF AFFILIATION
Introduction
CESIM Simulation Game Assignment - Desklib_1
CESIM SIMULATION GAME
2
Strategic management is the identification and strategies description that can be used by
managers’ in order to achieve a competitive advantage and better performance for their
organization. For an organization to be said to have a competitive advantage, its profitability
should be higher than average profitability of other companies in its industry ("Strategic
Management - Meaning and Important Concepts," 2017).In this report, a research was carried
out using the method of CESIM simulation game. There are different groups divided to carry out
same research expecting a different result. Working with group RED, the study was based on a
telephone company with markets for its products in Asia, Europe, and the USA.The objective of
the research carried out by group Red, was to look at the overall corporate strategy .what does
the company plan with a long-term focus. Strength, weakness, opportunity and technology
analysis is to be conducted in the various mixes such as production. Another objective is to look
at how the organization plans to develop and deploy its strategy through development of a policy
on each of its strategic units.
CESIM Simulation Game Assignment - Desklib_2
CESIM SIMULATION GAME
3
Production
Strength
The company has employed a prosperous low
production cost in Asia and hoped to imitate
that success in the USA.
Weakness
With the little production cost in Asia and
Europe, this impact on the inflexible
production schedule. The success of low cost
of approach is dependent on the full utilization
of capacity to reduce cost. Across all rounds,
there is no production cost in Asia and Europe
Opportunities
The company opportunity comprises of seizing
the market share from Asia and Europe,
through the incorporation of cost yet efficient
trade strategy in Asia and Europe. The
implementation of its low production strategy
has brought about so much success in the USA.
Threats
With the small cost production in Asia and
Europe, the company poses a high risk in the
USA market share.
CESIM Simulation Game Assignment - Desklib_3
CESIM SIMULATION GAME
4
Marketing
Strength
In round 1 in Asia, the company placed more
focus on marketing with a target of reaching a
broader audience for the product. In Europe in
round 1, the company also emphasized the
marketing of the product; the aim was to
achieve the targeted market segmentation
creating more awareness of the product.
Weakness
In round 1, there is the low purchase of the
product, the sales revenue globally was little,
this can be associated with the similar product
with our competitors, and lack of marketing
expertise.
Opportunity
With the increase in the money used for
marketing. Use of internet for digital marketing
is highly targeted. This will create more
awareness globally.
Threat
Superior channels used by a competitor for
distribution poses a significant threat.
CESIM Simulation Game Assignment - Desklib_4

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