Electronic Business in Australia: Challenges and Opportunities
Added on 2021-06-14
16 Pages3788 Words197 Views
Running head: LITERATURE REVIEWLiterature ReviewName of the Student Name of the University Author note
1LITERATURE REVIEWTable of ContentsIntroduction................................................................................................................................2Project objective.........................................................................................................................3Scope of the project....................................................................................................................3Background of Electronic Business...........................................................................................3Regulatory Landscape of Australia............................................................................................6Challenges in Electronic Business Sector..................................................................................7Opportunities in Electronic Business Sector..............................................................................9Conclusion................................................................................................................................11Reference list............................................................................................................................13
2LITERATURE REVIEWIntroduction Within the contemporary business world the technology is evolving at a rapid Paceand along with that the experience of consumers of purchasing goods and services changingat the same time. New products Markets and services emerging in such a quick speedsometimes it is difficult for the regulator and Consumers to keep pace with it. As indicated byBurns (2016) within this new market consumers frequently tend to have difficulties infiguring out the effective technologies to be used for them. Electronic business All the E-Commerce refers to the commercial transaction of purchasing and selling services andproducts over different electronic systems including varied numbers of stakeholders,marketers, manufacturers, service providers, Government and consumers. This facilitates theonline purchasing of services and products. At this time the consumers can purchase almosteverything online such as electronic goods, laptops, groceries, apparels, jewelleries andvarious other services as well (Ngai et al., 2017). The consumer can also avail the electronicsystem for different other purposes as well such as buying air or train tickets, insurancepayment, consulting lawyers, manufacturers, retailers or other service providers who are alsousing the channel in order to offer services for their potential clients. However the regulatorsneed to recognise specific segments that can be addressed within this emerging market andcan later be a potential benefit for their business. Within the past few years the E-Commercein Australia has involved to a great extent resulting into a more complicated supply chain andmore challenging situation for online businesses such as eBay along with bringing plenty ofopportunities in expanding their business at the same time (Wamba et al., 2015). Therefore itis significant for the electronic business regulators to ensure that the address all the potentialchallenges in the electronic business along with utilising the potential opportunities in in
3LITERATURE REVIEWfavour of their Business expansion. Therefore this people will address this specific challengesand opportunities of the electronic business within the backdrop of the business of eBay inAustralia.Project objectiveThe objective of this project is to determine the challenges and opportunities of the Electronicbusiness.Scope of the projectAs the electronic business is a growing industry, thus there is significant scope of researchingregarding the challenges and opportunities for this industry.Background of Electronic Business Generally the electronic business means conducting business activities with the helpof internet referring to online trade digital businesses and internet commerce. As stated byChaffey, (2015), the electronic business is the utilisation of the internet and computernetwork for improving the organisational performance. In addition to that it can also bedefined as the procedure of purchasing, exchanging or selling services products and variousinformation so the internet. Fast researches have indicated that the Electronic Commerce tendto help the business in increasing their market share profitability improved customer serviceand help the businesses to deliver the product and services in a much faster way then it wasbefore. However there are a wide range of businesses which is adopting the electronicbusiness systems for improving their current business performance. As shown by Otoo et al.(2017) there are four fundamental kinds of electronic business relationships namely: businessto business including the primary supply chain activities wheat electronic informationinterchanging data sharing and electronic payment systems; business to consumer
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