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Change Management Approach at Gallifrey Inc.

Solve a business problem using a theoretical framework informed by empirical academic studies and provide recommendations to the CEO of the company.

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Added on  2023-06-11

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This report evaluates the effectiveness of the change management approach taken by Gallifrey Inc. and its impact on employee satisfaction and productivity. Based on qualitative analysis, recommendations are provided to combat the issues faced by employees.

Change Management Approach at Gallifrey Inc.

Solve a business problem using a theoretical framework informed by empirical academic studies and provide recommendations to the CEO of the company.

   Added on 2023-06-11

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Business Analytics
On Gallifrey Inc.
Change Management Approach at Gallifrey Inc._1
Executive Summery
This report is based on a 10 years old multi-award winning company of Australia, Gallifrey Inc.
The report illustrates how a change management approach taken by Gallifrey Inc. gone wrong,
creating dissatisfaction among major number of employees leading to some of them even
quitting the company. After couple of months of the implementation this report is processed to
determine the effectiveness of the new change in office. This report has been prepared in
accordance to the information provided by the employees and use of relevant theories in context
of the existing situation. From the findings, the condition is to be evaluated and
recommendations are to be provided on the basis of the depth of the problem.
~ 2 ~
Change Management Approach at Gallifrey Inc._2
Contents
Executive Summery.........................................................................................................................1
Introduction......................................................................................................................................3
Overview of literature......................................................................................................................3
Methods and results.........................................................................................................................5
Recommendations and conclusions.................................................................................................7
List of references.............................................................................................................................9
Appendices....................................................................................................................................10
~ 3 ~
Change Management Approach at Gallifrey Inc._3
Introduction
An organisation is not only a place to work; it is a good source of networking and building new
contacts as well (Jacobs et al. 2018). The management of a company is always concerned about
meeting objectives. Especially for companies with lower amount of staffs, it is important to
ensure that all the employees must work together on order to deliver better and more structured
results (Naseem, 2018). The management then focuses on implementing more ways to make this
plan work and generate more interaction and collaboration among the workers (Hayes, 2018).
The CEO of Gallifrey Inc. also thought the same and implemented Open Plan Office to make
sure the interaction among the employees increase and results into more effectiveness in meeting
organisational objectives. But it seemed like it did not go down well with most of the employees.
In this report, the situation will be assessed further and treated with suitable recommendations to
solve the current issues.
Overview of literature
Gallifrey Inc. is renowned, multi-award winning, full service creative agency comprising of 19
staff members. The company is 10 years old and the studio headquarter is located in Brisbane.
They particularly serve clients from Melbourne and Sydney. The services they provide are brand
identity, digital services, graphic design, media services like brand strategy and digital identity
through to all printed and digital media requirements. The creative works produced by Gallifrey
Inc. is something which connects the clients to the key stakeholders. Gallifrey Inc. is able to
work with clients on one basic component for branding and or business requirements or to
develop an entire marketing plan and implement the strategy across all platforms. The company
is yielding good revenue and CEO is focused on increasing the productivity through effective
collaboration among different departments. Hence, Open Plan Office concept is adopted by the
CEO as a part of change management and the layout of the offices is changed entirely. Here,
separate offices are all merged into a single large one with all the departments working together.
While some employees are enjoying the new environment, the new change did not go down well
with most of the employees as they are citing issues like privacy, noise and distraction.
To evaluate the business problems further Job Demand-Control Theory (JDC) by Karasek can
be considered. This theory deals with the dissatisfaction in workplace generating from job stress
~ 4 ~
Change Management Approach at Gallifrey Inc._4

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