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Alignment of Business Model and Value Proposition PDF - MGT 448

   

Added on  2020-03-02

13 Pages2243 Words193 Views
Running head: VR and AR of new startup business 1Digital innovation Virtual reality and Augmented reality
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VR and AR of new startup business 2Executive summary Augmented reality has been considered as the research area for so many years. However, it has been analyzed that there is no original break through for the applications of commercial. The reality of Augmented seems like the latest technology for the coming year. A research moved out to inspection the factor of success for the augmented business models. It is the report which has been described the business model canvas in the context of Virtual reality along with augmented reality. Alignment of business model and value proposition has been discussed in thisreport I the context of healthcare industry.
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VR and AR of new startup business 3ContentsExecutive summary.....................................................................................................................................2Introduction.................................................................................................................................................4Business model canvas in the context of Virtual Reality and Augmented Reality.......................................4Technology analysis and trends in the context of Virtual Reality and Augmented Reality in the selected industry........................................................................................................................................................7Alignment of business model and value proposition...............................................................................7Recognize the different customer segments.............................................................................................8Outline a representative customer journey...............................................................................................8Recommendation and conclusion..............................................................................................................11References.................................................................................................................................................12
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VR and AR of new startup business 4IntroductionModel of business canvas in the context of Virtual Reality and Augmented RealityIn the context of Start-up Company, the report will present the business model canvas, augmented reality and virtual reality in the healthcare industry. The industry of healthcare is evolving and it is not being done by the government interventions. More and more, the industry of health care is considered by people as a way of life. I have started the company in the same industry and here is business model canvas in the context of VR and AR will be described. Augmented reality is a technique that consist a live view regarding virtual computer generated images in which it is able to generate a real time augmented experience of reality. Figure 1: Business Model Innovation Source: (DaSilva & Trkman, 2014).It is the business model framework which looks at the various implementations for each of the nine elements with the aim of providing a complete view regarding AR domain. AR/VR
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