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Coffee Shop Fair-Trade

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Added on  2020-01-07

Coffee Shop Fair-Trade

   Added on 2020-01-07

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Coffee Shop Fair-Trade
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INTRODUCTIONCoffee is one of the best drinking alternatives available in the market today. In US about330 million cups of coffee is consumed every day. Thus, it is most attractive business now dayswith low starting cost in comparison to other business. Thus, Elma Filiz and Henry Smithplanning to open the coffee shop in France so they require plenty of planning and researchrelated to best location in the target market, capital required, key competitors and suppliers whoare available within the country to supply the coffee beans regularly. This report gives the briefdescription about the expansion of the coffee business in the target market and ensures theachievement of profitability objective(Lyon, S., 2010) Elma and Henry are very keen towards the quality of the coffee beans and thus contracted withthe Kenya women to supply the beans and in return satisfy them with fair wages so that theycould not only improve their living conditions but also improve their productivity too becauseaccording to Maslow's theory once the basic needs of the individual is satisfied he is motivated togive his best in the workplace. Therefore, for this purpose detail research has been made on thegrounds of logical and ethical consideration (Harrison, J.L., 2011)Q.1There are various challenges which Elma and Henry need to face to choose an idealcountry for business. They need to deeply analyse the internal and external environment for theselected country. They have chosen France to set up new coffee shop and made the detail studyof the following:Government Policies: They need to have detail study of their government policies whichencourage the new business entities to enter the country and expand their business in theirmarkets.Government of France is providing various incentives and relaxations to new businessentities to encourage the more vibrant economy. Many bureaucratic hurdles have now reducedor eliminated by the government to enhance new business entities. They also provides variouscost advantages and relief in taxes to set up new entities. In recent international survey, Francewas rated the third most attractive country in the developed world to start a business. Thus, Elmaand Henry choose France as new market to grab the incentives and opportunities offered by thegovernment in reference to low cost wages, transport, and fuel(Brown, K.R., 2013).
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