Report on Communication Systems and Models in Marksand Spencer

Added on - 06 Jun 2020

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COMMUNICATE IN ABUSINESS ENV
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Communication needs of internal and external stakeholders................................................11.2 Different communication models that support administration..............................................11.3 Effectiveness of different communication systems...............................................................21.4 Factors that affect the choice of communication media........................................................21.5 Importance of using correct communication.........................................................................21.6 Factors to be taken into account in planning and structuring different communication.......31.7 Ways of communications theories and body language.........................................................31.8 Use of communications theories and body language............................................................31.9 Proof reading techniques for business communications.......................................................4TASK 2............................................................................................................................................42.1 Purpose and audience of the informations to be communicated...........................................42.2 Select communication media that are appropriate to the audience and information to becommunicated.............................................................................................................................42.3 Present information in the format layout and style that is appropriate to the information...52.4 Agreed business practice when communicating in writing...................................................52.5 Adapt the style and content of a communication, appropriate to specific audience.............52.6 Written communications that are clear, expressed in correct grammar and reflect what isintended.......................................................................................................................................52.7 Meet agreed Deadlines in communicating with others.........................................................6TASK 3............................................................................................................................................63.1 Nature, purpose, audience and use of the information to be communicated........................63.2 Use of language that is correct and appropriate for the audience's needs.............................63.3 Appropriate body language and tone of voice to reinforce messages...................................73.4 Meaning and implications of information is communicated verbally..................................73.5 Confirm that a recipient has understood correctly what has been communicated................73.6 Respond in a way that is appropriate to the solution and in a accordance withorganizational policies and standards..........................................................................................7CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
INTRODUCTIONCommunicationis sending and receiving information between two or more people. Theperson sending the message is referred to as the sender, while the person receiving theinformation is called the receiver (What is Communication?, 2015). The information conveyedcan include facts, ideas, concepts, opinions, beliefs, attitudes, instructions and even emotions.Present report is based on Marks and Spencer, which is multinational retail store that provideclothing and grocery products to its customers. It include communication needs of internal andexternal stakeholders. Along with this, Nature, purpose, audience and use of the information tobe communicated is also mentioned in this project.TASK 11.1 Communication needs of internal and external stakeholdersCommunicationsare the systems and processes that are used to communicate orbroadcast information,especiallyby means ofelectricity or radio waves.Internal stakeholders areindividuals within a company, i.e. employees, managers, directors,investors; alternatively,external stakeholders are those that are outside of but care/benefit from the performance of thecompany, i.e. consumers, regulators, investors, suppliers, etc. The communications of thesegroups differ and have different objectives;Internal: Communication internally can be less formal due to familiarity between members of ateam. Internal communications will be more honest than external due to the need to maintain andimprove business performance on realistic figures.External: This type of communication is varies largely on what the business wants/needs from itsexternal audience. In terms of investors, a company would be more honest with figures than itwould with customers/consumers, i.e. margin profits or company performance, in order to securemoney from individuals.1.2 Different communication models that support administrationCommunication is a key element to business success both internally and externally. Therehave been multiple models which explore how people communicate to enhance their ability totransfer messages (Apulu and Latham, 2011).Shannon and Weaver Model Of Communication (1948): This is one of the earliestmodels of communication and lays out the process of conversation to evidence what1
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