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Report on Communicate in a Business Environment

   

Added on  2020-07-22

13 Pages3722 Words30 Views
Leadership ManagementProfessional Development
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Report on Communicate in a Business Environment_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1................................................................................................................................................11.2................................................................................................................................................11.3................................................................................................................................................21.4................................................................................................................................................21.5................................................................................................................................................31.6 ...............................................................................................................................................31.7................................................................................................................................................31.8................................................................................................................................................41.9................................................................................................................................................4TASK 2 ...........................................................................................................................................52.1................................................................................................................................................52.2................................................................................................................................................52.3................................................................................................................................................52.4................................................................................................................................................62.5................................................................................................................................................62.6................................................................................................................................................72.7................................................................................................................................................7TASK 3 ...........................................................................................................................................73.1................................................................................................................................................73.2................................................................................................................................................83.3................................................................................................................................................83.4................................................................................................................................................83.5................................................................................................................................................93.6................................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................10
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INTRODUCTIONCommunication refers to the transmission of ideas or content between individuals,groups, or individuals and groups. Communication refers to the transmission of ideas or contentbetween individuals, groups, or individuals and groups (Castells, 2013). The aim of this unit is todevelop the knowledge, understanding and skills to communicate in a business environmenteffectively which will enable learners to critically analyse and evaluate communication systemsand processes within an organisation. TASK 11.1Internal stakeholders are individuals within a company, i.e. employees, managers,directors,investors; alternatively, external stakeholders are those that are outside of butcare/benefit from the performance of the company, i.e. consumers, regulators, investors,suppliers, etc. The communications of these groups differ and have different objectivesInternal: Communication internally can be less formal due to familiarity betweenmembers of a team if between colleagues. However, it is typically informative in nature,i.e.regarding sales processes, business requirements/needs, or performance. Internalcommunications will be more honest than external due to the need to maintain and improvebusiness performance on realistic figures (Cavusgil and et. al., 2014).External: This type of communication is varies largely on what the business wants/needsfrom its external audience. In terms of investors, a company would be more honest with figuresthan it would with customers/consumers, i.e. margin profits or company performance, in order tosecure money from individuals. Similarly, with regulators companies will be honest in terms ofrelevant documents/information due to avoid legal issues. 1.2Models of communication refers to the conceptual model used to explain the humancommunication process. Shannon and Weaver Model:This is one of the earliest models of communication and lays out the process ofconversation to evidence what could go wrong from ‘source’ to ‘receiver’ as a message is'encoded’ and ‘decoded’ by two people.David Berlo Model: 1
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In 1960, David Berlo expanded on Shannon and Weaver’s (1949) linear model ofcommunication and created the SMCR Model of Communication. The Sender-Message-Channel-Receiver Model of communication separated the model into clear parts and has beenexpanded upon by other scholars (Crews and Stitt-Gohdes, 2012).Linear Model:It is a one way model to communicate with others. It consists of the sender encoding amessage and channelling it to the receiver in the presence of noise. Draw backs – the linearmodel assumes that there is a clear cut beginning and end to communication. It also displays nofeedback from the receiver. For example; a letter, email, text message, lecture.1.3Feedback:Feedback is an important method of ensuring effective communication. It refers to theconfirmation of the idea communicated whether the message has been understood by the receiverin the same sense in which the sender makes or whether the recipient is agreed or disagreed tothe proposal of the communicator, makes it essential on the part of the sender to confirm it fromthe receiver.Face to face: In case of face to face communication, it is easier to get feedback information observingthe emotions and expressions on the face of the receiver. But, for written communication, themanagement should devise or evolve suitable means and ways for making communication moreeffective (Daim and et. al., 2011).1.4The problem of selection of the best medium or media for a particular advertiser will varygreatly, depending on the particular situation, circumstances and different other factors in whicha person is conducting individual business. Media selection involves a basic understanding of thecapabilities and costs of the major media. The problems which the advertising has to face in theselection of media are:1.Profile of the target market2.Coverage or exposure2
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