Communicate in Business Environment : Assignment
Added on 2020-07-23
11 Pages3251 Words24 Views
Communicate inBusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1................................................................................................................................................11.2 ...............................................................................................................................................11.3................................................................................................................................................21.4................................................................................................................................................21.5................................................................................................................................................21.6................................................................................................................................................21.7................................................................................................................................................31.8................................................................................................................................................31.9................................................................................................................................................3TASK 2............................................................................................................................................32.1................................................................................................................................................32.2................................................................................................................................................42.3................................................................................................................................................42.4................................................................................................................................................52.5................................................................................................................................................52.6................................................................................................................................................62.7................................................................................................................................................6TASK 3............................................................................................................................................63.1................................................................................................................................................63.2................................................................................................................................................73.3................................................................................................................................................73.4................................................................................................................................................73.5................................................................................................................................................83.6................................................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONTwo-way process of reaching mutual understanding, in which participants not onlyexchange (encode-decode) information, news, ideas and feelings but also create and sharemeaning. In general, communication is a means of connecting people or places (Castells, 2013) .In business, it is a key function of management--an organization cannot operate withoutcommunication between levels, departments and employees. Need of communication fordifferent type of stakeholders and various factors that affect the whole process of communicationis all detailed under this report. TASK 11.1Communications with internal stakeholders help to create a positive attitude within thecompany. Internal stakeholders are individuals within a company, i.e. employees, managers,directors, investors; alternatively, external stakeholders are those that are outside of butcare/benefit from the performance of the company, i.e. consumers, regulators, investors,suppliers, etc. The communications of these groups differ and have different objectives;External: This type of communication is varies largely on what the business wants/needsfrom its external audience (Cavusgil and et. al., 2014). In terms of investors, a companywould be more honest with figures than it would with customers/consumers, i.e. marginprofits or company performance, in order to secure money from individuals.Internal: Communication internally can be less formal due to familiarity betweenmembers of a team if between colleagues. However, it is typically informative in nature,i.e. regarding sales processes, business requirements/needs, or performance. Internalcommunications will be more honest than external due to the need to maintain andimprove business performance on realistic figures.1.2 Schramm’s Model (1954) alters this simplistic model, showing that encoding anddecoding is not a one-sided process and that by converting ideas into words humans areconstantly encoding and decoding messages to be decoded and encoded again. Berlo’s Model (1960) further alters Shannon and Weaver’s model: stressing therelationship between the sender and receiver of messages by highlighting the communicationskills and perceptions which allow people to encode and decode messages as they do.1
1.3Email: Comparatively to telephone calls, email is entirely written, resulting in a lack ofverbal questions and limited understanding of objectives such as personality or attitudes.Consequently, smaller questions or details can be missed as a result of the limitation ofthis communication method.Face-to-face: Meeting external stakeholders is an important way to create a relationshipwith important business relations (Crews and Stitt-Gohdes, 2012). People create theirperspectives of others through body language and therefore meeting clients in person cancreate a lasting impression which supersedes relations with others forged over telephonecalls or email.1.4When deciding which communication media to use it is important to consider whatmessage you are trying to get across/receive. For large amounts of information email is the bestchoice as it is able to hold a large amount of written text and some documentation (Daim and et.al., 2012). Telephone calls are typically better when looking to discuss large amounts ofinformation or to save time. Face-to-face meetings are good with clients for initial meetings, orcandidates following interviews, to gather key information and make a lasting impression.1.5Business communications are important to the impressions made between internal andexternal stakeholders as well as the messages expressed. A key example of this in my role wouldbe email communications I use to first introduce appropriate candidates to roles. These emailsmust be engaging, as to grab the attention of the reader, structured comprehensibly to includekey information, formal in nature and written in good English including spelling and grammar asto make a good impression and a clear message for the reader.1.6When planning and structuring different communication media it is important to considerhow the message you are offering will be taken in. A key consideration is the ability of thereceiver to take on your message i.e. your message should be clear for a reader who may findreading English difficult who might have English as a second language or suffer from a readingdisability. Consequently, it is important to make sure that any message is as succinct as possibleonly relevant and necessary information included within emails or conversations.2
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