Business Communication in a Business Environment
Added on 2020-07-22
11 Pages2802 Words180 Views
COMMUNICATE IN A BUSINESSENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1................................................................................................................................................11.2................................................................................................................................................11.3................................................................................................................................................21.4................................................................................................................................................21.5................................................................................................................................................21.6................................................................................................................................................21.7................................................................................................................................................31.8................................................................................................................................................31.9................................................................................................................................................3TASK 2............................................................................................................................................32.1................................................................................................................................................32.2................................................................................................................................................42.3................................................................................................................................................42.4................................................................................................................................................42.5................................................................................................................................................52.6................................................................................................................................................52.7................................................................................................................................................5TASK 3............................................................................................................................................63.1................................................................................................................................................63.2................................................................................................................................................63.3................................................................................................................................................63.4................................................................................................................................................63.5................................................................................................................................................73.6................................................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONBusiness communication is that communication which promotes a product , service , ororganization and relays the information within a business or functions as an official statementfrom a company (Chow and et. al., 2012). Communication skills are an important part of anybusiness and administration role. Under mention report discuss about factors which impactchoice of communication and some barriers.TASK 11.1Communication within a business is always purposeful whether it is to inform, topersuade or to request action. It is a process that must be understood by both the sender andreceiver of the message in order to be successful.Internal: Communication internally can be less formal due to familiarity between members of ateam if between colleagues (Bovee, Thill and Raina, 2016). However, it is typically informativein nature,i.e. regarding sales processes, business requirements/needs, or performance.External: This type of communication is varies largely on what the business wants/needs fromits external audience. In terms of investors, a company would be more honest with figures than itwould with customers/consumers, i.e. margin profits or company performance, in order to securemoney from individuals.1.2Two models are given below:Shannon and Weaver Model Of Communication (1948)This is one of the earliest models of communication and lays out the process of conversation toevidence what could go wrongfrom ‘source’ to ‘receiver’ as a message is ‘encoded’ and ‘decoded’ by two peopleBerlo’s Model (1960) further alters Shannon and Weaver’s model –Stressing relationship between the sender and receiver of messages by highlightingcommunication skills and perceptions which allow people to encode and decode messages asthey do.1.3Different communication systems are:
Written communication- In the form of emails, letters, reports, memos and variousother documents.Oral communication- This is either face-to-face or over thetelephone/videoconferencing etc.Email- The email communication in organisations has become very common and is ahighly essential tool for sharing of information with one, hundreds as well as thousands ofemployees (Guffey and Loewy, 2010).1.4When deciding which communication media to use it is important to consider what message youare trying to get across/receive. For large amounts of information email is best choice as it is ableto hold a large amount of written text and some documentation. When looking to describe and todiscuss, telephone or face-to-face are better choices as they allow use of senses withinconversation i.e. tone (hearing), body language (visual), as well as ensuring understanding ofboth parties due to quick feedback.1.5Business communications are important to the impressions made between internal andexternal stakeholders as well as the messages expressed (Ongori and Migiro, 2010). The correctuse of grammar, sentence structure, punctuation, spelling etc. in business communications givesa good impression of the writer. A well-written document tells the reader that the writer is aperson who can be relied upon to do a good job. The advantages of using proper grammar in allcommunications, is to give a professional approach.1.6When planning and structuring different communication media it is important to considerhow message you are offering will be taken in. The main factors to be taken into account are:What you want to accomplish (your objectives)Your goals or program of workWhom your communications will be addressed to (your audiences), as this affects type ofcommunication media.
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