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Communication in Business Environment Essay

   

Added on  2020-07-23

11 Pages2903 Words68 Views
COMMUNICATION INBUSINESS ENVIRONMENT

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................11.1...........................................................................................................................................11.2...........................................................................................................................................11.3 ..........................................................................................................................................21.4...........................................................................................................................................21.5...........................................................................................................................................21.6...........................................................................................................................................21.7...........................................................................................................................................31.8...........................................................................................................................................31.9...........................................................................................................................................3TASK 2 ...........................................................................................................................................42.1...........................................................................................................................................42.2...........................................................................................................................................42.3...........................................................................................................................................42.4...........................................................................................................................................52.5...........................................................................................................................................52.6...........................................................................................................................................52.7...........................................................................................................................................6TASK 3............................................................................................................................................63.1...........................................................................................................................................63.2...........................................................................................................................................63.3...........................................................................................................................................63.4...........................................................................................................................................73.5...........................................................................................................................................73.6...........................................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................8

INTRODUCTIONCommunication is simply act of transferring information from one place to another.Business communication is information sharing between people within and outside anorganization that is performed for the commercial benefit of the organization. It can also bedefined as relaying of information within a business by its people (Cavusgil and et. al., 2014).Under this given report discuss about the effectiveness of the different systems ofcommunication. Communication media which are appropriate to audiences and also informationto be communicated will be discusses under this given report.TASK 11.1Internal stakeholders are individuals within a company, i.e. employees, managers,directors, investors; alternatively, external stakeholders are those that are outside of butcare/benefit from performance of the company, i.e. consumers, regulators, investors, suppliers,etc. The communications of these groups differ and have different objectives. Effective internaland external communications are key factors that contribute to successful projects (Castells,2013). Internal communication has the objective of informing employees of developments thatare influencing their organization, particularly the projects that they are collectively involvedwith. external communication becomes extremely important as well, particularly if the project isa controversial one. 1.2Communication is a key element to business success both internally and externally.Berlo’s Model (1960) further alters Shannon and Weaver’s model – stressing relationshipbetween the sender and receiver of messages by highlighting communication skills andperceptions which allow people to encode and decode messages as they do.Schramm’s Model (1954) alters this simplistic model, showing that encoding and decoding isnot a one-sided process and that by converting ideas into words humans are constantly encodingand decoding messages to be decoded and encoded again.1

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