Communication in Business - Sample Assignment
11 Pages2830 Words70 Views
Added on 2021-01-05
Communication in Business - Sample Assignment
Added on 2021-01-05
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Communication in Business
Table of ContentsINTRODUCTION...........................................................................................................................11.1 Communication need of internal and external stakeholders.................................................11.2 Different communication models that supports administration.............................................11.3 Effectiveness of different communication system.................................................................21.4 Explain the factors that affect the choice of communication media......................................21.5 Explain the importance of using correct grammar, sentence structure, punctuation, spellingand conventions in business communications.............................................................................21.6 Explain the factors to be taken into account in planning and structuring differentcommunication media..................................................................................................................31.7 Explain ways of overcoming barriers to communication......................................................31.8 Explain the use of communications theories and body language..........................................31.9 Explain proof-reading techniques for business communications..........................................42.1 Identify the purpose and audience of the information to be communicated..........................42.2 Communication media that are appropriate to the audience and information.......................42.3 Information in the format, layout and style...........................................................................42.4 Follow agreed business practices when communicating in writing.......................................42.5 Style and content of a communication, appropriate to specific audiences............................42.6 Communications that are clear, expressed in correct grammar and reflect what is intended42.7 Meet agreed deadlines in communicating with others...........................................................43.1 Nature, purpose, audience and use of the information to be communicated.........................43.2 Correct language and appropriate for the audience’s needs..................................................43.3 Body language and tone of voice to reinforce messages.......................................................43.4 Meaning and implications of information that is communicated verbally............................43.5 Recipient has understood correctly what has been communicated........................................43.6 Situation and in accordance with organisational policies and standards...............................4CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
INTRODUCTIONEffective communication within the organisation plays a crucial role when business firmsfocuses on running business in a successful manner. In present report, organisation which hasbeen chosen i.e. Marks and Spencer. On the other hand, assignment is going to be enclosed withdifferent elements like effectiveness, need and factors of communication for both internal andexternal stakeholders and the system as well (Roth, 2014). It will also focus on differentcommunicational theories and so on. Lastly, assessment is going to be enclosed with situationand in accordance with organisational policies and standards1.1 Communication need of internal and external stakeholdersCommunication is very important for understanding of goals and objectives of business.In an organization internal communication helps in motivating employees for achieving highperformance level and to participate in business activities. Changes in business strategies andplans creates some issues in internal communication process. For this Marks and Spencer needsto adopt two way communication process. As it communicate information and messages in aneffective manner. External communication helps in cooperation and collaboration with interestedparties outside the business structure. It depends on the kind of relationship among organisationand stakeholders. This helps external parties to give their feedback on issues related to theirinterest and it helps enterprise for making future decisions (Cardon, 2014).1.2 Different communication models that supports administrationThere are various type of models of communication which helps in transfer ofinformation in different ways either oral, written or non-verbal. These models assists Marks andSpencer in understanding and transferring information.Shannon’s model: This model is developed by Shannon and Weaver. It was designed tomake effective and efficient communication among sender and receiver. It deals with thefollowing concepts:Sender: Originator or creator of information who choose the messages to be sent.Encoder: In this information converts into data or signals.Decoder: These are receivers who converts information in an understandable message. Receiver: It is the destination of information or message and gives feedback as per themessage.1
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