Communication in Business: Importance, Models, and Techniques

Communication in Business

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Communication need of internal and external stakeholders.................................................1
1.2 Different communication models that supports administration.............................................1
1.3 Effectiveness of different communication system.................................................................2
1.4 Explain the factors that affect the choice of communication media......................................2
1.5 Explain the importance of using correct grammar, sentence structure, punctuation, spelling
and conventions in business communications.............................................................................2
1.6 Explain the factors to be taken into account in planning and structuring different
communication media..................................................................................................................3
1.7 Explain ways of overcoming barriers to communication......................................................3
1.8 Explain the use of communications theories and body language..........................................3
1.9 Explain proof-reading techniques for business communications..........................................4
2.1 Identify the purpose and audience of the information to be communicated..........................4
2.2 Communication media that are appropriate to the audience and information.......................4
2.3 Information in the format, layout and style...........................................................................4
2.4 Follow agreed business practices when communicating in writing.......................................4
2.5 Style and content of a communication, appropriate to specific audiences............................4
2.6 Communications that are clear, expressed in correct grammar and reflect what is intended 4
2.7 Meet agreed deadlines in communicating with others...........................................................4
3.1 Nature, purpose, audience and use of the information to be communicated.........................4
3.2 Correct language and appropriate for the audience’s needs..................................................4
3.3 Body language and tone of voice to reinforce messages.......................................................4
3.4 Meaning and implications of information that is communicated verbally............................4
3.5 Recipient has understood correctly what has been communicated........................................4
3.6 Situation and in accordance with organisational policies and standards...............................4
CONCLUSION................................................................................................................................4

REFERENCES................................................................................................................................5

INTRODUCTION
Effective communication within the organisation plays a crucial role when business firms
focuses on running business in a successful manner. In present report, organisation which has
been chosen i.e. Marks and Spencer. On the other hand, assignment is going to be enclosed with
different elements like effectiveness, need and factors of communication for both internal and
external stakeholders and the system as well (Roth, 2014). It will also focus on different
communicational theories and so on. Lastly, assessment is going to be enclosed with situation
and in accordance with organisational policies and standards
1.1 Communication need of internal and external stakeholders
Communication is very important for understanding of goals and objectives of business.
In an organization internal communication helps in motivating employees for achieving high
performance level and to participate in business activities. Changes in business strategies and
plans creates some issues in internal communication process. For this Marks and Spencer needs
to adopt two way communication process. As it communicate information and messages in an
effective manner. External communication helps in cooperation and collaboration with interested
parties outside the business structure. It depends on the kind of relationship among organisation
and stakeholders. This helps external parties to give their feedback on issues related to their
interest and it helps enterprise for making future decisions (Cardon, 2014).
1.2 Different communication models that supports administration
There are various type of models of communication which helps in transfer of
information in different ways either oral, written or non-verbal. These models assists Marks and
Spencer in understanding and transferring information.
Shannon’s model: This model is developed by Shannon and Weaver. It was designed to
make effective and efficient communication among sender and receiver. It deals with the
following concepts:
Sender: Originator or creator of information who choose the messages to be sent.
Encoder: In this information converts into data or signals.
Decoder: These are receivers who converts information in an understandable message.
Receiver: It is the destination of information or message and gives feedback as per the
message.
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