Innovation Assignment Solution
Added on 2020-04-21
11 Pages3372 Words45 Views
Spark
Introduction In the present times, the innovation capability is critical in the growth of the organization. All themultinational and large business organizations rely on the innovation to deal with the ever-changing marketplace. Innovation refers to any novel change in technology or operations which can benefit the organization. Sparks is a telecommunication technology which provides communication services to the customers. The organization has established communication infrastructure all across New Zealand. In the telecommunication industry, the profits are low; therefore, it is important that the organization implements innovative strategies to enhance the innovation process. However, the integration of new technology or methods requires a radical change in the operations of the organization which is resisted by the employees. Therefore, an appropriate change model is required for the change process. The report discusses the innovationcapability of the organization and its implementation within the organization. Outcome 1Task 11.(a).There are several areas in a business organization, which can benefit from the innovation process ad increase their capacity and capability. Spark New Zealand is a telecommunication organization which provides telecommunication and networking facility throughout the country. The organization can utilize innovation in operations and marketing. It can increase the overall efficiency of the business. Spark can increase its innovation capacity to enhance its operations. It can improve the telecommunication and transmission network with the help of new approaches and technologies. Innovation will also be beneficial for the marketing of business enterprises in New Zealand. The telecommunication network has wide range of customers who are located in rural as well as urban areas. With a strong marketing strategy and channel, the company can create a strong customer base. The business organization can also implement a strong and better contingency plan with the help ofinnovation methods. Innovation can help in identifying new techniques or approachesof handling hazardous situations. Identification of cost-effective or more efficient
methods of handling hazards will be very beneficial for the organization (Kanter, 2000). (b). The scope refers to the extent of applicability of the innovation. If the organization foster innovation, it will be beneficial for it in the long run. The innovation can be further enhanced by further research programs. There are several departments of an organization. The innovation developed for one program will be beneficial for it. The linear innovation framework will be utilized to build innovation capabilities of the organization. As per this model, the organization identifies a need and designs an innovation to spot it. c). There are various approaches and processes essential in implementation of innovation in an organization. The organization will use development of new ideas to foster the growth of the organization. Another strategy which can be ued by the organizations to foster innovation is idenmtification of the customers’ need and addressing them. The innovation process can be achieved through stratrgic thinking. Innovation can begun with the strategic intent of the organization so that it can provide strategic advantage the organization. Another process of innovation is brainstorming. In this method, the employees throw different ideas which can lead address a given business issue. d). The innovation in the operations of the organization can result in immense benefit to the organization. The innovation can assist the organization in achieving thhe operational objectives of the organization. The developments in the technical infrastructure can increase the profitability and productivity of the organization. The innovation in the operations can increase the efficiency of the organization. e). In the present section, a plan has been proposed to manage the innovation process of an organization. Management of Innovation Process: The organization should manage the innovation process with the help of model. According to this model, the technical chsnges appear in a linear fashion. There are three stages in the innovation process, namely, invention, innovation and diffusion. Communication plan: There are several staholders in the innovation process of the organization. For instance, the research and developmet team, marketing team and
management and operations team. It is important that the employees and various stakeholders are informed regarding the changes in the technology and the operations of the organization. The company should develop a strategy to regularly communicatewith the different stakeholders and the managers of the organization. All the major chnges in the oeration as well as new technical developments should be regulatrly communicated with the stakeholders. It is also important that the organization should develop a transparent culture within the organization. f). The organizationsl considerations, climate, culture and operational conditions can significantly impact on the innovation capabilities of the organization. The organization should create a positive, transparent and competent culture to enhance the innovation capabilities of the organization. The current opertions and the transparency in the organization enhance the innovation capability of a businesss organization. The human resources should be given enough flexibility so that they can devise new methods to work. The more beneficial methods can be used to enhance the efficiency of the organization. 2. (a). The innovation in technical infrastructure can improve the capabilities of the organization. The improvement in the technical infrastructure will increase the efficiency of the ortgrganization. There will be less instances of call drops and the overall access of the company will increase. The innovation will be focused on developing thr technical capabilities of the organization. It will be the scope of the organization. b). There are several benefits of the innovation process for an organization. Spark New Zealand can benefit in as it will have enhanced efficiency, better brand image and business operations. Outcome 2IntroductionMarketing basically refers to the process of building a relationship between companies, its product with the target customers. Every company tries to build an efficient marketing
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