Effective Communication Strategies for Lee Electronics

Running head: COMMUNICATION 0
COMMUNICATION

COMMUNICATION 1
Table of Contents
Introduction:...............................................................................................................................................1
Recommended communication channels:..................................................................................................1
Process of communication:.........................................................................................................................2
Email that needs to be circulated in this case:............................................................................................4
Conclusion:..................................................................................................................................................4
References:..................................................................................................................................................5

COMMUNICATION 2
Introduction:
Communication is the key to success for all the organisations. It is not only the external
communication that needs to be effective but the internal communication should also be effective
(Bovee, Thill and Raina, 2016). This is because circulating the information to all in an effective
manner help in easier flow of information that results in enhancement of performance. This is the
report that discusses about the communication channels that should be used by the company
called Lee Electronics. It also focuses on the process that needs to be followed to use the
particular communication channel.
Recommended communication channels:
 Emails
 Article in company newsletter
 Presentation by General Manager
(Guffey and Loewy, 2010).
Effectiveness of the selected communication channels:
Emails: Emails can be defined as the written material or the collection of words that contains a
message and sent to the people through electronic medium. Emails are used as one of the most
effective tools of business communication in the internal communication process of the
organisation. This is easiest form of communication and also helps in targeting many receivers at
the same time.
Effectiveness: It is the considered as the effective form of communication because it is a very
fast process and requires very less amount of efforts. It also provides the facility of
customization.
Article in company newsletter: It is the form of communication that is very attractive in nature.
Information that needs to be circulated by this method needs to be framed very creatively so that
readers find it attractive to read. It should be written in the manner that is easy to understand the