Community Engagement Structure: PDF

Community Engagement

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Size, structure, goals , mission and values of Nviro cleaning company......................................1
Customers and there expectations ...............................................................................................1
SWOT and PESTLE analysis......................................................................................................2
Role of an employee in the organisation and how it will help in achieve the goal.....................3
Training and development and its importance ............................................................................4
Role and its importance ..............................................................................................................4
Skills and knowledge required for housekeeping role ................................................................5
Training and development required for housekeeping................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Community engagement is the process of working together in group of people that are
come from different geographical area. Many partners, agencies and institutions are involved in
the community engagement. The communities collaborate with different sectors of the economy
such as health, research etc (What is community engagement, 2019).
Present study will be based on the Nviro Cleaning company that provides many services
like washroom, routine cleaning etc. It gives a different cleaning experience to the customers.
Report will include the size, structure, goals, mission, vision and values of the company.
It will include SWOT and PESTLE analysis of the industry and role of employees in the
organisation. Further more it will include importance of training and development and skills and
knowledge that is required to carry out the organisation.
MAIN BODY
Size, structure, goals , mission and values of Nviro cleaning company
Nviro cleaning company is operating in the cleaning sector. It provides many services to
its customers like washroom, routine cleaning. It also provides its services in the education sector
It measures its performance through Key Performance Indicator. The size of the company is the
medium size industry that operates in the UK. Flat organisation structure is followed in the Nviro
company as in this structure there are fewer levels of management in the company. As Nviro is a
medium sized enterprise there are few numbers of employees working. The employees can
directly contact to its manager in this type of organizational structure (Baldus, Voorhees and
Calantone, 2015).
The goal of the company is to provide the best quality services to it customers and
providing products in the affordable price. The objective of the company is provide sustainability
to its customers. The company's success is depended on the customer satisfaction. It aims in
achieving the growth in the company and to maintain the stability. Mission of the company is to
provide the environmental friendly products. The job they are providing are stable that means it
aims to lower retention rate. Values of the company is to give respect and integrity to their
clients and constantly increasing the quality and efficiency of the work. It value the honesty and
punctuality. Contribute to people by improving there surroundings by providing quality services.
1

Customers and there expectations
The customers of the company are household, hospitals, hostels and different educational
institutions (Hollebeek, Juric and Tang, 2017).They expect quality goods and services from the
organisation. They want that the product will not harm the health of the people in different
sectors. The organization of employees must have proper knowledge and experience of working
in the industry. They believe that qualified employees are working in the organisation. The
customers expect that they will get the best product as compared to the other company so that
they will not have to shift to other company. They also want that the company is providing the
regular customer services so that they don't have to face any difficulty while using the goods and
services of Nviro company. They want that the company must ask for the feedback that the
product it offered. As customers are the king of the market they want the product that will satisfy
the needs and wants of it. Employees will be communicative so that they can serve the customers
the best product. There is consistency in the quality of products (Bandy, 2016).
As nowadays online marketing is at the top most services that is being provided by every
company so the consumer expects that Nviro is also providing its products online so that more
customers are attracted towards it. They expect that the money they invest in the product will be
worth paying and they don't feel like they wasted their money in buying the product of this
company.
SWOT and PESTLE analysis
SWOT analysis
This analysis is done to identify the strength, weakness, opportunities and the external
threat for the company.
Strength
The company is operating in more than twenty countries with satisfied customer. It has highly
skilled people that provides the best cleaning services to its customers. As it is the well known
company in the UK market. The main strength is that it is providing affordable products.
Weakness
The company is not able to provide proper training to its employees and due to which the
employees remain less skilled. There is a shortage of staff in the manufacturing department of
the company that will lead to less production (Laverack and Manoncourt, 2016).
Opportunities
2

As Nviro is having an opportunity of providing the online services to its customers that can
attract more consumers. The company can also expand its business operation in more countries.
It can increase the quality of the product by adopting the new technological ideas.
Threats
The biggest threat are the competitors in the market place and the new entrant who are operating
business in cleaning sector.
PESTEL Analysis
These are the external factors such as political, economical, social, environmental and
legal factors that affect the working of the company.
Political Factors
As if there is a political instability in the country then the working of the company is affected by
it. If there is a change in the government policy then it will not be easy of doing trade from
outside country (Sallnow and Paul, 2015).
Economic Factors
Change in the exchange rate of the country will affect the import and export from different
countries and there is no growth in the economy.
Social Factors
Different countries is having different attitude and beliefs that will have impact on the company.
As lifestyle of the people also affect the company's operation.
Technological Factors
Change in the technology will impact the quality of the product. As different country is using
different technological process in the manufacturing of the product.
Environmental Factors
Due to changes in climatic condition the business operation may affect of the company.
Legal Factors
As laws and regulations are different so that will have an impact on the business operations.
Role of an employee in the organisation and how it will help in achieve the goal
There are different roles of an employee in the organisation as to work effectively and
efficiently in the company. As in Nviro company it's the role of an employee to provide the
quality product to the customers and provide good services so that they will not come with the
complaints. They help in increasing the productivity of the company. Employee must have to
3

decrease the employee turnover in the company by enhancing the employee engagement
activities in the company. It's the role of an employee of cleaning company to maintain the
consistent quality of product. Employees help in achieving the goal of the Nviro company by
providing the quality product to its customer. By providing best services to the customers helps
in achieving the goal of the company (Cohen, 2017). As company's goal is to provide the
environmental friendly products to the customer that will help in attracting the customer towards
the company. As being a cleaning company it's the duty of the employees to see that the
surrounding will be clean.
Training and development and its importance
Training and development is an approach of an organisation that will help in the
development of an employee. By providing the training to the employees there skills are
improved that will help in the growth of the company. The purpose of the training and
development is to grow the skills of the employees so that it will help in the growth of the
companies. In Nviro also proper training is given to the employees for the enhancement of the
employees so that their skills are upgrading time to time (Larsen, 2017).
Importance of training and development
Training and development plays an important role in the company as it helps in
improving the employee performance. Employee who has given the proper training are more
able to perform the job effectively and efficiently. Employee morale and satisfaction increases
through which training creates a supportive workplace. It reduces the employee turnover in the
company. As Nviro is providing training and development progamme to the employees so that
there skills are upgrading according to their work (Jaber and et. al., 2015).
Role and its importance
Housekeeping role is to be selected from the Nviro cleaning company. The purpose of
housekeeping is to maintain the cleanliness in the surrounding and it also involves maintenance
of cleaning equipment. Housekeeping plays an important role in the cleaning company as there
role is to keep the work area neat and clean. It deals with the cleanliness of the company. As
Nviro is a cleaning company the role of the housekeeping is not only just cleanliness but also
have to look upon the equipment that are being used in the cleanliness (Clarke and Higgs, 2016).
An effective housekeeping helps in improving the operation of the company. If the
environment is neat and clean then employees are also working with the happy mood. Good
4

housekeeping helps in preventing the accident in the company as prevention from fire. As Nviro
is a cleaning and chemicals are used in the making the cleaning products so prevention is
necessary at that time (Dodson, Kitburi, and Berge, 2015).
Skills and knowledge required for housekeeping role
Housekeeping person have to bear all the skills that is necessary for this role in the
company. It has the ability to take initiative to do work effectively and efficiently. It must
possess the skill that it has an ability to remain clam in the stressful situation if any work
pressure is there it has to complete the work don't get panic in such situation. Housekeeper has to
pay attention to the details that they have to fill on the daily basis. They are flexible in changing
their shift it depends on its senior in which shift it has to come (Bohari, Hin and Fuad, 2017).
There must be knowledge of the human resource and the employment law of the
company. It must have the knowledge of using the innovating equipment. Able to use the new
equipment that are being used for the cleanliness. Always ready to accept the order that is assist
for the housekeeping. It is having the record of giving the good quality product for cleanliness.
Training and development required for housekeeping
Proper training is given to the housekeeper for maintaining the neat and clean
surrounding in the company. If the housekeeper are properly trained then they will do the work
effectively and efficiently in the company (Gürel and Tat, 2017). Proper training is to be given
for using the innovative equipment for cleanliness in the company. If the housekeeper is given
the proper training then it will be beneficial for the company to maintain the clean environment
and the housekeeper is also become skillful in using the different equipment. Development of the
housekeeper is necessary as it maintains the cleanliness in the company so that employee feels
good and working effectively and efficiently.
CONCLUSION
From the above study it can be concluded that maintaining the cleanliness in the company
is the important part for improving the working condition of the employees. As household,
hostels, educational institution are the customers of the cleaning company. Training and
development of the employees plays a vital role in the organisation. External factors also affect
the working of the company. Satisfying the needs and wants of the customer also plays a crucial
role in the company. Employees are the important part of the company that helps in achieving
the success in the company. Proper training is provided to the employees so that can help in
5

achieving the goals and objectives. Employees who has given the training are more efficient to
do work. Swot and pestle analysis helps in analyzing the external factors and the strength,
weakness of the company. Providing online marketing services to the customer help the
company in growing and customers are more attracted that leads to increase in the profitability. It
is observed from the above study maintaining cleanliness enhances the growth area in the
company.
6

REFERENCES
Books and Journals
Baldus, B.J., Voorhees, C. and Calantone, R., 2015. Online brand community engagement: Scale
development and validation. Journal of Business Research. 68(5). pp.978-985.
Hollebeek, L.D., Juric, B. and Tang, W., 2017. Virtual brand community engagement practices:
a refined typology and model. Journal of Services Marketing.31(3).pp.204-217.
Bandy, J., 2016. What is service learning or community engagement. Center for Teaching,
Vanderbilt University. https://cft. vanderbilt. edu/guides-subpages/teaching-through-
community-engagement.
Laverack, G. and Manoncourt, E., 2016. Key experiences of community engagement and social
mobilization in the Ebola response. Global health promotion.23(1).pp.79-82.
Sallnow, L. and Paul, S., 2015. Understanding community engagement in end-of-life care:
developing conceptual clarity. Critical Public Health.25(2).pp.231-238.
Cohen, E., 2017. Employee training and development. In CSR for HR (pp. 153-162). Routledge.
Larsen, H.H., 2017. Key issues in training and development. In Policy and practice in European
human resource management (pp. 107-121). Routledge.
Clarke, N. and Higgs, M., 2016. How strategic focus relates to the delivery of leadership training
and development. Human Resource Management.55(4).pp.541-565.
Dodson, M.N., Kitburi, K. and Berge, Z.L., 2015. Possibilities for MOOCs in corporate training
and development. Performance Improvement.54(10).pp.14-21.
Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry in
Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and
Space, 9(1).
Gürel, E. and Tat, M., 2017. SWOT ANALYSIS: A THEORETICAL REVIEW. Journal of
International Social Research, 10(51).
Jaber, J.O and et. al., 2015. Employment of renewable energy in Jordan: Current status, SWOT
and problem analysis. Renewable and Sustainable Energy Reviews.49. pp.490-499.
Online
What is community engagement.2019.[Online].Available through :
<https://aese.psu.edu/research/centers/cecd/engagement-toolbox/engagement/what-is-
community-engagement>
7

8