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Competitive Advantage From Innovation Assignment

   

Added on  2020-09-03

16 Pages4398 Words48 Views
COMPETITIVE ADVANTAGEFROM INNOVATION

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Analysis of the business environment, industrial survival and success factors of Uber........1Analysis of the organisation's strategy...................................................................................3Analysis of the organisation's culture, structure, management systems and HR strategy......7Critical appraisal of the strategy to assess the sustainability of the firm's competitiveadvantage................................................................................................................................9VRIN model.........................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONBusinesses are highly reliant on the addition of new and innovative ideas. Theseinnovations play a crucial role in different things either it is increasing business value, improvingbrand image, getting brand recognition, etc. There exist a lot of factors that are entailed to beconsidering before executing any new idea in an organization. Focus on each and every segmentleads to effectiveness in the changes brought to the company that ensure attainment oforganizational goals and objectives. In the present undertaking report, the ideas implemented byUber Company in gaining competitive advantage will be discussed. The significance of theseexecuted innovations to the business will be discussed in the present essay. The selected organization Uber Technologies Inc. is headquartered in San Francisco,California, United States. It is an international taxi technology organization that develops,markets and functions the Uber car transportation in 633 cities of the world. It is a privately heldcompany belonging to transportation industry. The selected entity was founded 8 years ago inyear 2009 by Travis Kalanick and Garrett Camp. MAIN BODYAnalysis of the business environment, industrial survival and success factors of Uber.Uber is regarded as the business having revolutionary idea that has changed thestereotypes of hiring taxis for transportation (Schroeder and Kotlarsky, 2015). However, thereexist some external environmental factors that can impact upon the chosen organisation. Theanalysis of these components will assist in framing suitable frameworks to increase the businessvalue. For this examination, Uber can make use of PESTLE analysis which is as follows:Political factors: The selected organisation is proved to have maximum threat from thepolitical factors. An additional scrutiny was faced by Uber worldwide. It has beenobserved that large number of cases are filed based on antithetic issues in varied nations.For instance: France has lodged case against the entity for the advertisements,Netherlands has filed case against Uber for having drivers without licences, etc. Also, thecompany has faced critics on the discussions about the minimum wage laws in the taxiindustry. 1

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