Competitive Strategies of Microsoft and Nike
Added on 2020-03-04
8 Pages1712 Words208 Views
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Competitive strategy 1COMPETITIVE STRATEGYAuthorCourseProfessorUniversityCity, StateDate
Competitive strategy 2Executive SummaryCompetitive strategy can be defined as the plan that is long-term that seeks to gain an advantage that is competitive over its competitor. The strategy aims to generate returns on investment that are superior in the industry and thus position the firm as being dominant. The strategy is derived after evaluating the internal and external strengths of the firm. The main focuson strategy is on leadership and cost.Microsoft and Nike have consistently shown performance results that have positioned them to be market leaders in their sectors and industry. An analysis of each firm shows that the use of different approaches of competitive strategy have resulted in positive outcomes for the firms. Some of the tools use by both firms is to use advantages in cost and differentiation in order to solidify their market share and dominance.This presentation introduces the background of each company and the reasons as why they are considered as being successful. Specific reasons with regards to theory and practice further buttress the reasons the reasons for their success. Each company exhibits unique value propositions, and strengths through the strategy approach that is taken.
Competitive strategy 3Table of ContentsExecutive Summary.........................................................................................................................2COMPETITIVE STRATEGY.........................................................................................................4Microsoft-Introduction................................................................................................................4Practical source of excellence......................................................................................................4Cost advantage.........................................................................................................................4Differentiation advantage........................................................................................................4CAGE distance framework......................................................................................................5Business Model Innovation.....................................................................................................5Introduction-Nike........................................................................................................................5Practical cause of excellence.......................................................................................................6Business model innovation......................................................................................................6Value chain..............................................................................................................................6CAGE framework....................................................................................................................7Conclusion...................................................................................................................................7References....................................................................................................................................8
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