Benefits and Drawbacks of Global Business Environment - A Study on Netflix Inc.

The benefits and drawbacks of a
global business environment- A
study on Netflix Inc.
TASK -4

Overview
Globalisation has benefited companies worldwide and at the same
time raised drawbacks for competing on international scale due to
complex business environment. Present study deals with research
in assessing benefits and drawbacks of a global business
environment on Netflix Inc. which is leading media services'
provider headquartered in the US. It has diverse operations in
more than 190 countries and thus, research becomes crucial as to
what are the benefits and drawbacks of business environment
where organisation operates.

Research aim and objectives
Aim
 “To assess the benefits and drawbacks of a global business
environment in media services sector- A study on Netflix Inc.”
Objectives
To ascertain trend of media services industry in the market
To analyse how globalisation helps in driving success of Netflix
Inc.
To assess the interrelationship of benefits and drawback of global
environment to Netflix Inc.
To recommend ways in which Netflix Inc. could strengthen its
global operations

Research Methodology
Particulars Methods
Research type Qualitative
Research approach Inductive
Research philosophy Interpretivism
Data collection Primary via questionnaire
Secondary through books,
journals and scholarly articles
Sampling 30 managers of Netflix Inc will
be selected using purposive
sampling technique
Data analysis Thematic analysis