Concepts and Innovation in Hospitality

This presentation explores the concept of innovation in the hospitality industry and discusses a new innovative idea for hotels using AI and machine learning. It explains how the technology works, the benefits it provides, and the market potential. The presentation also includes a pitch for the idea and references for further reading.

Concepts and Innovation
in Hospitality

Table of content
 Introduction
 Innovative idea for hotel
 How it work
 Benefits it provide
 Market potential
 PITCH
 Conclusion
 References

Introduction
The hospitality industry is one among the competitive sector where existing players
are constantly fighting with the changing demand and expectation of customers. This
creates the necessity of innovation within the operations performed and services
offered by a hotel. This is so because by brining innovation in services or practices, it
become easier to serve with new benefits that help in keeping the customer engaged
with a hotel and achieve maximum satisfaction.

Innovative idea for hotel
In order to provide with best possible services which enriching the experience of
customers, an innovation is decided to be launched by Four Season hotel. This is a
“build-in hand free technology” in hotel rooms to provide more comfortable and
personalised experience to the customers with the help of artificial intelligence and
machine learning. This technology can be used to control their surrounding within
room, placing order to staff without calling, smart speakers, automatically managing
data, alarming over crucial factors and for obtaining information from internet.

How it work
 In this the some devices will be connected within the hotel rooms that are
supported within the AI and machine learning software.
 These devices are managed by remote control having a two may voice presenter
as a handy tool for customers.
 These devices will assist in controlling all the instruments or other material
installed within room. This includes lighting, curtains, Television, Music system,
room lock etc.

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 These things or equipments can be controlled by the customer without being
physically adjusting it, they have to just order for setting these things and voice
up their order with the help f remote controller.
 When users are not in room then sensors attached in assistance devices will
automatically shut down all the electric instruments that are not in use and
wasting the energy, curtain will off etc.

Benefits it provide
 4 Automates the work: The use of assistance devices help in automating the work by
providing customers with a remote control which can manage all the equipment’s of the
room and adjust it as per the customer demand.
 Avoid wastage: - The assistance devices attached with sensors that automatically on and
off the lights, electric equipment’s, water taps etc. when are not in use.

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 Give more personalised experience: - This “build-in hand free technology” will support the four-
Season hotel in providing its customer with more personalised services by making their stay more
comfortable and less disturbance related.
 Provide better security: - The use of artificial intelligence also help in enhancing security of room by
locking the room and only being opened when the sensors detect the person booked room.

Market potential
This “build-in hand free technology” as a part of artificial intelligence having positive market potential
due to following reason,
 Leveraging AI support in performing human and machine work together which help in providing
quick response to customer demand while their stay ion hotel.
 AI and machine learning is consider to be best technology in managing the larger amount of data and
implement data appropriately when required.
 AI is also adopted by several other hotels in improving their online services ;like chat boats, front desk
operations etc. which proves to be successful.

PITCH
For effectively presenting the innovation idea and make the investor understand the
value and importance of this innovation idea for Four Season hotel a pitching will
be performed which help in ensuring the step by step presentation of idea so that
each and every aspect can be presented effectively to influence investors to make
investment. As it help in providing investors with adequate ad most crucial
infomrtaion them help them in forming decision.

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 Issue:- Hospitality industry is getting more competitive and changing customer
demand increase the chance of their brand switch as the variation in their
demand doesn’t lead them stick to a single brand.
 Investigation outcome: By performing marketing study it has been found that
most likely used technology in hospitality and other sector is to Artificial
intelligence in order to improve their efficiency of work.

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 Idea for hotel: - The idea with AI and machine learning is to provide customers
with a room where there is a system of managing equipment’s such as electric
equipment, curtains etc. automatically with the help of remote controller.
 Work: - Under this certain assistance devices will be adjusted in room that are
controlled by a remote controller also having voice presenter. Using tis
customers can order to adjust equipment’s accordingly.

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 It is totally a new concept which will be designed by focusing over customer comfort so
attract more people.
 It will reduce the human error chance that mainly happen while room services that
discomfort customers. So, provide more satisfaction to customer with enhancing privacy.
 Help in enhancing the return, as when technology launch it automatically enhance the
market vale and profitability through more extension of services.

CONCLUSION
From the information mentioned in presentation it can be said that with the
increasing demand for technology driven services, hotel industry has also created a
space for implementing new techniques and technology to bring innovation within
their services. By adopting and implementing the artificial intelligence, hotels can
improve the quality of services by providing most customised band personalised
solution to the customers in order to improve their stay as well as provide
satisfactory experience to them through their offering

References
 Pivčević, S. and Garbin Praničević, D., 2012. Innovation activity in the hotel sector–the case of
Croatia. Economic research-Ekonomska istraživanja, (1), pp.337-363.
 Souto, J.E., 2015. Business model innovation and business concept innovation as the context of
incremental innovation and radical innovation. Tourism Management, 51, pp.142-155.