Impact of Marketing Strategies on Business Success
Added on 2020-01-23
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MARKETINGESSENTIAL
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3TASK 1 HAS BEEN COVERED IN PPT...................................................................................3TASK 2............................................................................................................................................32 (a) Elements of marketing mix ................................................................................................32 (b) Marketing plan to meet EE limited marketing goals ..........................................................6CONCLUSION .............................................................................................................................11REFERENCES .............................................................................................................................122
INTRODUCTIONMarketing is an activity which is performed in enterprise for carrying out sales activitiesof the enterprise. Advertising and promotional practices helps in attracting the consumers forselling products and services of the organization (Claycomb and Martin, 2013). It is assertivethat strategic approach should be used for carrying out required business activities in effectivemanner. Other than this, involvement of all staff members and management is essential so thatthe functions should be executed in potential way (Akturan and Tezcan, 2012). Present report isbased on EE limited which is a leading mobile manufacturing company of UK. Concepts ofmarketing and current trends and future needs that are going on in the industry have beenmentioned in the report. Other than this, overview of marketing process and roles andresponsibilities of marketing manager has been mentioned in the report. Values and importanceof marketing and significance of having constructive relationship between different functionaldepartments of EE limited have been described. In addition to that, elements of marketing mixand marketing plan for meeting goals of EE limited have been mentioned in the report. TASK 1TASK 1 HAS BEEN COVERED IN PPT.TASK 22 (a) Elements of marketing mix EE limited is operating their functions in global market area and it offers superior qualitytelecom services and mobile services for its business consumers. Company provides internetservices and millions of customers uses mobile and telecom services that are provided bybusiness consumers. It is vital that effective marketing strategies should be used in the enterpriseso that financial revenues and profits of the organization can be enhanced. Marketing departmentof the company formulates effective marketing strategies so that services and products of theenterprise can be offered to large base of consumers (Shani and Chalasani, 2013). In addition tothat it is required that better and strategic decisions should be taken in the enterprise so that salesand profitability of the enterprise can be enhanced. Elements of marketing mix supports formaking marketing strategies for the entity and it helps for carrying out the required functions in3
better and effective way. Major elements of marketing mix that can be used in EE limited are asfollows :-Product :- EE limited offers telecommunication and mobile services and millions of consumersare using services of the enterprise. Consumers are most important stakeholders of the businessthat provides revenues for the enterprise. Company has opportunity for launching new servicesand making modifications in existing services (Niffenegger, 2013). Lower income groupconsumers can be targetted by the entity and it will help for selling products and services to largeconsumer base. EE limited offers internet and mobile services and company can take effectiveapproaches for carrying out business activities in better way. Prepaid services and otherinnovative mobile services can be launched and it will help for offering wide variety of featuresand services to consumers (Işık, Jones and Sidorova, 2013). In addition to that EE limited can add innovative features and concepts in existingproduct range so that consumers can be provided with wide variety of options. Some newservices that can be offered by EE limited includes Wi-Fi services, 4G internet services andmobile communication services for its business consumers. O2 is rival firm of EE limited and itcaptures big market share in the telecommunication industry. This company offers voicemessage services and recently company has also launched 4 G services. O2 provides superiorquality internet services and due to that consumers gives preferences for using services of theenterprise. WI-FI services are also offered by O2 at a reasonable price range and large number ofbuyers makes use of various telecommunication services that are being offered by the enterprise. Place :- it is assertive that goods and services that are offered by EE limited should be easyavailable for the buyers. Place is a significant element that needs to be considered whileexecuting operations of business. Stores of the company needs to be opened in a place where it iseasily available for buyers to access services and products that are offered by the enterprise. Itwill help for gaining competitive advantage for the business (Persaud and Azhar, 2012). Technical advancements that have happened in the telecommunication industry havesupported for providing better and effective communication services to business consumers.Online medium can be used for providing information and details to the consumers about diverserange of services that are offered by the organization. Physical stores of the enterprise should be4
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