Grosvenor House Wedding Style Proposal

This assignment focuses on developing a wedding style proposal for an event held at Grosvenor House. It examines factors like food quality, service standards, pricing strategies, and the impact of the venue's reputation on guest satisfaction and revenue generation. The proposal considers the unique aspects of banqueting in the UK and its contribution to the country's GDP. It also references academic sources related to hospitality management, consumer behavior, and event planning.

Conference and Banqueting
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discussing the size and scope of conference and banqueting industry in UK......................1
1.2 Analysing the factors which influence the development of sector.......................................1
M1 Effectiveness of the research applied to analyse characteristics of conference and
banqueting sector........................................................................................................................2
TASK 2............................................................................................................................................2
2.1 Critically assess key strategic and operational issue involved in management of wedding
and business events.....................................................................................................................2
2.2 Discussing performance and quality review techniques used by conference and banqueting
industry........................................................................................................................................3
M2 Effectiveness of the research applied to analyse key strategies and operational issues.......4
TASK 3............................................................................................................................................4
3.1 Evaluating suitability of range of food production systems and styles or food and beverage
in wedding and business event at Grosvenor House...................................................................4
3.2 Discussing factors to consider when organising an off site conference or banquet..............4
3.3 Analysing key menu planning consideration for conference and banquet...........................5
D1 Evaluate the suitability of a range of food production systems and styles and food and
beverage service styles for a wedding that will take place Grosvenor House............................6
D3 There is clear evidence of convergent/ lateral thinking or creativity/innovation within your
project..........................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Conference and banqueting industry is very largely growing industry of UK which is
providing variety of service like arranging of meetings, parties, marriages and providing food for
all these functions. This sector in UK is providing employment to qualified professional
throughout country. Event management companies in London are providing hospitality, leisure
and travel and tourism and evolving from last 10 years in country. The present report will be
covering Grosvenor House which is suffering downturn in sales due to economic climate which
is hitting UK.
TASK 1
1.1 Discussing the size and scope of conference and banqueting industry in UK
Conference and banqueting sector of UK is growing at very good speed from last 10
years and helping in the economic development of country as well. The industry of conference
and banqueting in UK is the largest one and having many small, medium and large scale
companies of UK. This is having almost 46000 hotels which are located within UK and giving
employment to about 1.3 million people of country |(Rahimi, 2017). This industry of UK is very
tough competitor of all other countries as is having very wide scope and size as compared top
rest of the world. The banqueting sector of the industry is providing food and beverages to the
people who all are attending the conference or any celebration together. From all the conference
which are held every year all over the world about 8.8% are holding in UK only.
Scope of the conference and banqueting sector is also very wide and growing more and
more over the past 2-3 years. This sector is now the part of event management sectors and which
is cited to as MICE which is meeting, incentives, conference and exhibitions and the catering
business as well. Conference and banqueting sector in UK are dealing with number of events like
that of seminars, exhibitions, conference, trade shows, products launcher, marriages, festive
celebrations, parties, convocations, live music shows and many more.
1.2 Analysing the factors which influence the development of sector.
There are some factors which are impacting the growth and development of the
conference and banqueting sector of UK to large extent. The factors are as follows:
Economic- UK is the fastest growing economies of world which is among top 5 in world so this
is also effecting all sectors of country to grow faster (Marais, du Plessis and Saayman, 2017).
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Economic conditions of UK was improved after the crisis of 2007-08 and GDP rate is also
growing.
Socio culture- UK is having very good past and history in terms of culture and beliefs which is
leading in growing the industry of banqueting in country on faster pace. As UK is having long
age old culture of parties and celebration in country since the time of Queen Elizabethan.
Technological- this is also one of the major factor which is affecting the growth and
development of sectors. As techniques and innovation are a part of company and sectors which
helping them to be together on one platform (Park, Lockwood and Williams, 2016). Technology
is decreasing the cost of products and service and increasing the sales and revenue generation as
well.
Quality of service- this is the main essence of the sector which is leading to its growth and
development as to provide customer with better quality of service will always lead to customer
satisfaction and thus developing industry or sector.
M1 Effectiveness of the research applied to analyse characteristics of conference and banqueting
sector.
This is very important to access the size and scope of conference and banqueting sector
as will be enabling us to go through its success and failure. The data is collected form online
sites so that size and scope can be assessed and noted down in this essay project.
TASK 2
2.1 Critically assess key strategic and operational issue involved in management of wedding and
business events.
To plan and then organise the whole wedding or business events there are some strategic
and operational issues which are involved in their management which the owner of the business
need to identify. These factors are like that of:
Pricing- before taking any project which is based on either wedding or a business event owner
need to set the price of the whole event (Potage, 2017). This will be most important so that is not
creating any further problem neither for client nor for owner or organiser. Price of the event will
be helping owner in analysing the total profit after expenses and made. If this is not done then
this would be a big issue both in terms of strategic and operational work of company.
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Discounting initiatives- if the company is planning to give any sort of discount or incentives to
the client then this should be planned and conveyed before only so that both are very clear with
their budgets. Discounting will be a problem as then company would need to give discount to all
customers and client.
Licensing laws- for all the conference and banqueting company it is important to have the
license of business before they start their business or working. As in UK there are very limited
laws which are governing this sector so all the company can easily fulfil these laws and
especially related to their license of doing business.
Health and safety at work- this is also an issue which is related to strategic and operational
work of the industry (Rahimi, 2017). Work and health safety laws and rules which are governing
all the industries of UK need ot be followed by all of them. This law is the one which is concern
with safety of employees and workers who are employed at industry.
2.2 Discussing performance and quality review techniques used by conference and banqueting
industry.
After the event or wedding is been occurred it is required by the company to measure the
quality and performance of the event how well the company did and what are the next steps
which need to be taken by them so that they can improve themselves. So there are some
techniques which will be measuring quality of event and its performance.
Getting feedbacks- this will be ensuring that did the business and event do well and was it up to
the expectations of customers or clients. So getting feedbacks will be helping company for future
planning and past anticipation as well.
Benchmarking against Competitors events- comparison with that of competition in market
will also be a technique which will be evaluating the event and wedding (Ellis, 2017). If
company is successful in benchmarking their business against their big competitor than they can
evaluate the performance of business.
Setting of SMART objectives- before starting the new project they need to prepare objective
which need to be according to SMART technique so that they could easily evaluate them with
the actual result and this will be telling about performance of event.
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Measuring revenue and overhead cost- the main purpose of organising the event be of creating
brand image and attracting new customers. But above all these major could be to generate higher
revenue in comparison to the total overhead cost. Going over the budget or earning less revenue
in comparison to anticipated one is not an event failure.
M2 Effectiveness of the research applied to analyse key strategies and operational issues.
To measure how the problems could be raised in the effective management of conference
and banqueting there must be use of proper research methods. This will be ensuring that how
health and safety of workers and employees must be kept which will be helping the organisation
to grow.
TASK 3
3.1 Evaluating suitability of range of food production systems and styles or food and beverage in
wedding and business event at Grosvenor House.
This system of food and beverage production includes all process and infrastructure
which are there to feed a population in banqueting sector like processing, packaging,
transportation, marketing and consumption (Alt, 2017). There are number of different
organisation which are providing quality of food and beverage ot clients who are attending any
meeting or wedding. The most prominent use of food and other service which they are giving
involve use of counter and self service systems. This is the most effective range of food system
in wedding and business which are organised at Grosvenor House. This will be providing
systematic approach to deliver direct communication with service to prepare food of choice of
customer.
One of the major advantage of this system will be that it does not require human resource
which would be influencing margin of profit. Other service is to provide table and plate service
which is given by Grosvenor House so that presentation and food quality is of the best level. The
food which is produced in Grosvenor House should be of the best quality so that customer are
left with no negative comment on their food and beverages.
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3.2 Discussing factors to consider when organising an off site conference or banquet.
If the company is planning any off site event or wedding they should consider some
factors which will be influencing the success and failure of the whole event (10 Things to
Consider When Choosing your Event Venue. 2018). These factors could be like that of:
Location- this is the major factor which need to be considered while company is planning for off
site conference as the location must be best suited for climate and weather at that time. They
must be ensuring that all guests are feeling comfortable and they are enjoying. The location
should be at reasonable distance for all the attendees i.e., in the centre of town so that it could be
near and easy to locate.
Parking- if location is correct then there must be ample of parking area or parking space (10
Things to Consider When Choosing your Event Venue. 2018). The attendees must not be facing
any problem while they are parking their vehicles for this they must pre book the nearby parking
space.
Staff utilisation- if they are planning ot arranges the meeting or conference on an off site
location they must also ensure that they are having required amount of staff. They must also
know how to utilise staff if they are limited in number.
Entertainment requirement- if they are organising a wedding or party for their guest on an off
site location then entertainment part will be the most essential one. As all the guest would be
eager to enjoy their party so this should be important.
3.3 Analysing key menu planning consideration for conference and banquet.
Menu or food will be the main and most essential factor which would be affecting all
guest who are attending the conference and banquet (Hooper, 2017). Menu must be very good
and the food should be of good quality as well. But there are several problems which are faced
by company related to menu planning.
Assessment of guest preference- this is quite difficult as the number of guest who are coming
for party or conference and then to assess what would they be preferring is not possible.
Budget feasibility- this is also to be considered that how much money or what is the budget of
the whole event and how much will be allotted to food and menu of this event.
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Service capabilities- this is also to be considered and could be raised to as issue or problem as
service will be determining customer satisfaction. If the service is not good of company then they
will face serious issue of menu planning
D1 Evaluate the suitability of a range of food production systems and styles and food and
beverage service styles for a wedding that will take place Grosvenor House
The quality of food and service of the Grosvenor House will be effecting the amount of
profit and revenue which are generated by them (Marais, du Plessis and Saayman, 2017). Every
guest who are coming there must be fully satisfied but this is not always necessary. Pricing of the
company will be comparing the cost or implementation between the staff.
D3 There is clear evidence of convergent/ lateral thinking or creativity/innovation within your
project.
The whole project which is based on the conference and banqueting sector of UK which
is the fastest growing sector. This is enabling growth of GDP of country as is age old culture of
banqueting in UK.
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REFERENCES
Books and Journals:
Alt, P.L., 2017. Sacred space and the healing journey. Annals of palliative medicine. 6(3).
pp.284-296.
Ellis, O., 2017. A Critical Investigation into the Consumer Buying Behaviours of Events in
Relation to the Purchase of Tickets: a Case Study of Events Management students at
Cardiff Metropolitan University (Doctoral dissertation, Cardiff Metropolitan University).
Hooper, G., 2017. Material, Business, and Innovation in Postwar British Furniture: Morris
and Company, Glasgow, 1948–58. West 86th: A Journal of Decorative Arts, Design
History, and Material Culture. 24(1). pp.74-103.
Marais, M., du Plessis, E. and Saayman, M., 2017. Critical success factors of a business
tourism destination: Supply side analysis. Acta Commercii. 17(1). pp.1-12.
Park, S., Lockwood, A.J. and Williams, A.M., 2016. Demand fluctuations, labour flexibility
and productivity. Annals of Tourism Research. 59. pp.93-112.
Potage, J., 2017. Managing procurement value creation with a maturity model. Logistique &
Management. 25(4). pp.303-315.
Rahimi, R., 2017. Customer relationship management (people, process and technology) and
organisational culture in hotels: which traits matter?. International Journal of
Contemporary Hospitality Management. 29(5).
Rahimi, R., 2017. Organizational culture and customer relationship management: A simple
linear regression analysis. Journal of Hospitality Marketing & Management. 26(4).
pp.443-449.
Online:
10 Things to Consider When Choosing your Event Venue. 2018 [Online]. Accessed
through:<https://whova.com/blog/things-consider-when-choosing-event-venue/>
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