Conference And Banqueting Management - C&B industry Assignment

Conference And Banqueting
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
AC 1.1 Size and scope of the conference and banqueting industry in UK..................................1
AC 1.2 Analysis the factors which impact the development of the industry...............................2
AC 2.1 Key strategic and operational issues involve in the management of a hospitality event 3
AC 2.2 Performance and quality review techniques used by the industry..................................3
TASK 2............................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Conference and Banqueting is an event for outgoing guests who travel for the purpose of
attending the event. It is considered to be a sector under the hospitality industry which is one of
the biggest industry in the world. The C&B is really a global industry as there are a lot of events
which are held each day in all over the world (Park and et.al., 2016).
This report will highlight the size and scope of the C&B industry. It will also tell about
the factors which affects the development of the industry. It will also describe about the strategic
and operational issues. It will also demonstrate the performance and quality review techniques
used by the industry.
TASK 1
AC 1.1 Size and scope of the conference and banqueting industry in UK
SIZE AND WORTH
Conference and banqueting (C&B) sector is one of the major sectors in hospitality
industry of United Kingdom. It helps country to gain a lot of revenue (Cooper, 2018). The
existence of this industry occurred during 19th century and after that this industry developed with
the help of technological and human efforts.
The worth of this sector in hospitality industry in UK in year 2018 was £42.3 bn. The
industry is continuously growing. In UK, around 1.3 million business events are organized in
which around 85 million people attends the events. The turnover of this sector is more than £5
million around. London is one of the top most cities in the world in terms of events and
conferences.
SCOPE
The scope of C&B industry are described by its venues and events. Venues refers to the
location or place where C&B event will be held. Events refers to the term which is related to the
particular occasions and held for the purpose.
Types of Venues are as follows -
Hotels – It is considered to be the best venue for organizing C&B events. They have the large
space along with catering facilities. Also, they provide accommodation services to their guests or
attendees (Charloux and et.al., 2016).
Museums – If company is looking for lavish and stylish venue, then museum are considered to
be the best venue for organizing events. It is considered as an expensive one.
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Conference Centres – If company wants huge large space and organize event for a particular
purpose such as agenda or meetings etc., then conference centres are chosen.
Types of Events are as follows -
There are various types of events which are as follows -
Seminar – It is a type of event where education instruction or knowledge are given by either a
commercial organisation or educational organisation or professional organisation. It is generally
held from a couple hours to few work days (Jansen, 2015).
Trade Shows – It is a type of event in which the members of particular industry come together
and display and discuss the products and services to the customers. It requires a lot of
promotions, sponsors and hosts for hosting the show.
Organisation Meetings and Milestones – These two events are held for the business
organisations. Business meetings are held for the purpose of meeting with the board members
and shareholders of the company for the review of the business performance and financial
performance. Business milestones are held for the celebration of the success or anniversary or
grand opening.
AC 1.2 Analysis the factors which impact the development of the industry
There are various factors which impact the development of the C&B industry. Analysis
of the impact of these factors on the industry are done by Pestle Analysis. Pestle analysis of
Conference and Banqueting industry are as follows -
Political Factors – There are various political factors such as political stability, political
supports, taxation policy, monitory policy and government policies regarding industry etc. Low
tax rates affect the profitability of the companies which in turn give more opportunities for the
development of the industry and vice versa (Wood, 2017).
Economic Factors – There are various factors which comes under the economic factors.
Example of these factors are economic conditions of the country, purchasing power of
customers, demand and supply pattern, interest rates, inflation rates and foreign exchange rates
etc. Budget targets impact the development of industry. If companies are able to held the events
in a given budget and resources, this will make event successful.
Socio-cultural Factors – There are various socio-cultural factors which affect the events. These
factors are demographic structures, religions, social community, cultural values and customs etc.
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Age and gender impact the types and themes of the events which lead to change in trends of the
industry which in turn impact the development.
Technological Factors – There are various technological factors that affect the event and
development of industry. Changes in sound system, lighting system and specialist equipments
will affect the process of organizing events which will in turn impact the industry's development.
Environmental Factors – There are various environmental factors such as change in weather or
climate, venue's environment & infrastructure and wastage of resources etc. Chosen of venues
according to the environment impact the goodwill of companies, which in turn impact the
industry (Popovic and Campbell, 2018).
Legal Factors – There are various legal factors such as licensing laws, environmental laws,
health and safety laws and customer civil rights etc. Due to environmental laws, companies have
to follow environmental norms and standards which lead company to gain goodwill and
customers relationship. This will impact the development of industry.
AC 2.1 Key strategic and operational issues involve in the management of a hospitality event
A catering company “Service On A Plate ” is organizing a company conference event for
its one of the clients. In order to plan and implement that conference, company faces a lot of
strategic and operational issues which are as follows -
Non maintenance of booking diary and Function sheet – Function sheet is an important
document for any event companies in which all the details of pricing of all the services and
requirements are written for the organizing of the event. In case of the company who are going to
plan the conference are not maintaining the function sheet which lead them to face the budgeting
problems as well as administrative problems. This lead company to expense more as compared
to projected which is not good for the company. Same goes with Booking diary. It is a diary
which is maintained by event organizer for the purpose of reminder of events and its types with
the purpose. Due to non maintenance of booking diary, company get confused with the date of
events and their all the efforts, plans and strategies goes waste.
Wrong chosen of venue – Due to wrong chosen of venue, company has to face so many issues
such as lack of space, lack of food, lack of proper parking etc. which lead company to face low
satisfaction level of guests and bad image of the company (McCallaghan, 2015).
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AC 2.2 Performance and quality review techniques used by the industry
There are various review techniques which is used by the companies working under the
Conference and Banqueting Industry for their performance and service quality. These techniques
are as follows -
Budgeting Review – Budgeting refers to the process of preparing the plan for the purpose of
controlling the unnecessary spendings done by the companies. If company is able to organize the
event within the projected budget, it is considered to be successful. Thus, it is most popular
technique used by the industry.
Client and guest evaluation procedures – The major factor that is matter to any company is
level of customer (client and guests) satisfaction. There are various evaluation methods through
which company can review the customer satisfaction. For the evaluation of customers'
satisfaction, company can do customers survey in which they can call or ask from the guests
regarding events. Another evaluation method is feedback cards. Through these cards, company
can get to know about their weak points or bad points which will help them to improve their
performance.
Entertainment Review – Entertainment is an important part of Banqueting sector. Thus,
company should take care of the entertainment programs and their evaluation methods in order to
match with the taste and standards of the guests. Also, it is used to judge whether the purpose of
organizing event is fulfilled or not (Berners, 2018).
TASK 2
Covered in PPT.
CONCLUSION
From the above study, it has been summarized that UK is considered to be the best
country for organizing various kinds of events. This industry helped UK a lot in many ways.
There are various external factors which affect the operations of the companies which in turn
impact the success of the industry. Thus, company should analysis these factors and reduce the
negative impact of these factors on the business operations. There are various strategic and
operational issues which are faced by companies during planning and organizing the events.
Thus, companies should focus on the every aspects of the events and accordingly plan and
implement the event. For the evaluation of the performance and service quality of the companies,
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they are using so many review techniques. These techniques help companies to improve their
performance and quality.
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REFERENCES
Books and Journals
Berners, P., 2018. The Practical Guide to Managing Event Venues. Routledge.
Charloux, G., and et.al., 2016. Banqueting in a northern Arabian oasis: a Nabataean triclinium at
Dûmat al-Jandal, Saudi Arabia. Bulletin of the American Schools of Oriental
Research. 375(1). pp.13-34.
Cooper, I., 2018. Conference Report: The 57th Annual Conference of the British Institute of
NDT–NDT 2018. Insight-Non-Destructive Testing and Condition Monitoring. 60(11).
pp.599-602.
Jansen, B., 2015. Placement Final Report: The Final Report of My Placement at the Conference
& Banqueting Department of the Pullman Cairns International Hotel in Cairns. NHTV
Breda University of Applied Sciences.
McCallaghan, W.A., 2015. Service quality management in conference tourism: expectations
versus delivery. (Doctoral dissertation, North-West University (South Africa),
Potchefstroom Campus).
Park, S., and et.al., 2016. Demand fluctuations, labour flexibility and productivity. Annals of
Tourism Research. 59. pp.93-112.
Popovic, C. and Campbell, F., 2018, May. During the Conference. In Learning from Academic
Conferences. (pp. 20-41). Brill Sense.
Wood, R.C. ed., 2017. Hotel Accommodation Management. Routledge.
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