(Doc) Conference And Banqueting Management
Added on 2021-02-21
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Conference AndBanquetingManagementTable of ContentsINTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................11.1) Explain the size, scope of the conference and banqueting industry in United Kingdom. . .11.2) Examine the factors which are affecting the development of Marriott. ...........................2LO 2.................................................................................................................................................32.1) Critically assess the key strategies and operational issues involved in management ofconference or banquet. ...............................................................................................................32.2) Discuss the performance and quality review techniques adopted by conferencebanqueting industry. ..................................................................................................................4LO 3.................................................................................................................................................53.1) Suitability of a range of food production systems and styles..............................................53.2) Factors to be consider at the time of organizing an off site conference banquet.................63.3 Key menu planning consideration for conference and banqueting events............................6LO 4.................................................................................................................................................74.1) Assess the ergonomic considerations for conference and banqueting. ...............................7.........................................................................................................................................................7CONCULSION................................................................................................................................8REFEREBCES.................................................................................................................................9
INTRODUCTIONHospitality industry can be sated as a wider concepts within service industry whichinvolves foods, lodging, theme parks, beverages, event planning, transportation, cruise line etc.in order to make the the travellers journey easy and smooth. The main motive of the hospitalityindustry is to provide effective services with pleasant and memorable experience. This report isbased on Marriott which is a American multinational diversified hospitality across the globe.Organization is situated in Bethesda UK which came into existence in the year 1927. Thisassignment covers size and scope of conference and banqueting industry in UK. Also, focus onthe factors which are affecting Marriott development. Critically, examine the key strategiesoperational issues which involve in the effective management. It throw-light on the menuplanning considerations for conference and banqueting events (Bouchon and Konar, 2017).Additionally, assess the ergonomic considerations for conference and banquet so that best resultscan be attained in the market. LO 11.1) Explain the size, scope of the conference and banqueting industry in United Kingdom. In today's era Conferencing and banqueting service sector offer great extent of services totheir potential customers. By doing so firm can become one of the leading service sectors interms of generating huge revenue and creating employment opportunities to the people.According to the data it can be concluded that conferencing and banqueting arrangement servicesector are the third largest industry UK. It contributes huge share in generating employmentopportunities for local, national and international people. It also, directly or indirectly assist inincreasing per capita income of individual which lead to overall development of countryeconomy. Banquet and conference sector are mainly characterized into two various groups. Inconference sector offering of services related to providing space for different range of officialand formal events and other related activity are carried out. Whereas, in banquet facilities focusmore on family functions or occasions to celebrate. In the competitive world hospitality industryhas wide range of scope for functions or conference which is never ending activity and willcontinue and lead towards providing benefits and growth opportunities in sustainable manner.The differences between Conferencing and banqueting service sector are explained as follows: BasisConferencingBanqueting1
Customers demandsHere, the requirements forconference are not based onseasonal demands (Chibili,2017).Banqueting function andactivities are mainly based onseasonal demands.Time durationIn Conference this bookingsare made for longer duration oftime.Whereas, in banqueting thisbookings are made for a shortperiod of time. Marriott carried out Conferencing and banqueting service in the competitive world andare working on continuous basis to attract more and more customers towards the service.~176,000 employees are working across the globe in the market place so that best service can beprovided to them and can be made satisfied with their innovative product and services. Companyis providing this facilities across the boundaries so that huge profits can be maximized. The sizeof the organization is spread over 7,003 locations and attract potential customers to enjoy thefacilities of Conferencing and banqueting. The future scope of Marriott in this sector is to provemore facilities for family functions so that more and more family can be attracted for small andbig functions celebrations (Ören and Şahin,2016).1.2) Examine the factors which are affecting the development of Marriott. In the cut throat competitive world there are distinguished factors which are affecting thegrowth and development of Marriott. In order to get success in the market firm need toinvestigate external factor such as , social, cultural, economical, technological etc. Here, aresome of the factors which are acting as barriers in the development of Marriott are discussed asfollows: Political factor: It includes government policy, corruption, foreign trade policy, taxpolicy, trade restrictions etc. All this factors affect the Marriott development at a large scale.This factors directly or indirectly affect the customers related to Conferencing and banquetingservice. Due to which sales volume decreases and customer switch to other brands in order tosatisfy the needs (Fox, 2019). Economical factor: Marriott growth and development is affected by economical factorsin the market. Here are some of the examples of economical factors such as , interest rate,2
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