This report covers performance review techniques used by Hilton Hotel, including entertainment review, food & drinks, transportation, budget review, and ergonomic considerations. It also explores external factors such as political, legal, social, economic, and technological changes affecting the hotel industry.
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CONFERENCE AND BANQUETING
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Table of Contents INTRODUCTION...........................................................................................................................1 1.1 Scope and size of conference and banqueting industry in the UK........................................1 1.2 Factors that have influenced its development.......................................................................2 M1 Show clear evidence resource tools were used to undertake the research............................3 D1 Size, worth, diversity of venues, types of events and provided a full description of external factors to be considered...............................................................................................................4 2.1 Operational issues and key strategic involved ineffective management of conference or banquet........................................................................................................................................4 2.2 Quality and performance review techniques used by Conference and banqueting sector....5 M3 Identify review and performance techniques........................................................................6 TASK 3& 4......................................................................................................................................6 Covered in PPT...........................................................................................................................6 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................7 .........................................................................................................................................................8
INTRODUCTION The conferencing and banqueting industry is one of the most growing and developed sectors of United Kingdom in today’s era. The main motive of this assignment is to know about the various sides that can impact on the banquet and conferencing industry. In the present report, scope and size of conferencing and banqueting sector will be discussed. There are some factors that put their effect on the growth and development of this industry. In this report, mentions about the operational issues and the key strategic included in the efficient and effective management of banquet and conferencing industry. To increase the performance level,hotel industry used review tool and technique. In this report also discuss aboutthefactorsthatneeds to be consider atthetime of organisingan off-site banquet and conferencing. 1.1 Scope and size of conference and banqueting industry in the UK The scope and size of the banquet and conferencing industry is a most necessary elements to attract customers and also creditors in banquet and conference industry. In United Kingdom, scope and the size of industry related to the banquet and conferencing is depend on the many important factors like style of an ownership related to the banquet and conference industry along with the induction and the level of service which is provided by the industry. The industry related to banquet gives the good meeting space along with the food related facilities for people who came for attending the seminar. On the other hand, meeting industry gives the seminar facilities as well as conferencing and meeting facilities. United Kingdom is one of the largest developed country. United Kingdom has biggest conference halls and this country is also an economically strong business organisation. In the United Kingdom country, the banqueting and conferencing industry is one of the largest growing industry (Carson, 2013). The scope of this industry is totally depend on taking a support from the another same industry like for an instance bars, pubs, restaurants etc. after conducting the research in UK regarding this industry then, there are more than 46000 guest houses and the hotels are situated. Mostly the size of every hotel is large. But basically the size of banquet and conference is large, medium and small. In addition to the United Kingdom, the size of this industry is also based on the number of participants . Like in small size conference hall, there can bearound 500 people, around 600-1000 people can attend the banqueting and in the large size 3000-4000 people can adjust. The conferences and banquets is organised and booked according
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to the number of people. The people generally booked the banquet for the wedding and some parties purpose. 2
As comparison to last year the banquet industry in United kingdom is enhanced by the 8% and also crossed the 42.3 billion pound. For the purpose of Gross Domestic product (GDP), this sector has been developed more than the 58 Billion pounds. 1.2 Factors that impact on the development of conferencing and banqueting There are many factors which can impact on the growth and productivity of banquet and conferencing industry (Hurrell and Scholarios, 2011). Political, technological, environmental, socio-cultural,economicandlegal,theseallfactorsthatareimpactontheeconomic development of this industry. Socio cultural factors-In the United Kingdom country, there are many historical and also natural places for the purpose of visit. But some of the people go to other country for meeting and some special programme purpose.In this factors involves attitude, beliefs and the people of different class. 3 Illustration1: PESTLE Analysis Source:ScanningtheEnvironment:PESTEL Analysis, 2016
Economic factor-The development and productivity of an economy reflect an individual and also on the business. To celebrate the achievements, people book the conference halls. The celebrations related to the achievements are achieved by doing the events. The economy of this country is affect by the economic growth rate (Jaafar, 2011). Sometimes, an inflation rate can be impact on the market situations and also the demands of customers. Political factor-The politics show the power in country. From the instability in the political parties the business impacted more. For the purpose of reducing an impact, the political parties should be stable for some time and from this there will be no need to company to face any kind of problems. Technologicalfactors-Theadvancementinthetechnologymakesthebusiness advanced. For increasing the productivity of business, it is necessary for company to adopts and also use the advanced technology and machineries. It will helps in making business successful. The corporate related companies and also people want their banquets and conferences related to the high level in which they operate a business. From the advancement in the technology, people can book the banquet and conferencing halls in advance and can be payment through the debit and also credit cards. Legal factors-The development of Banquet and inferencing sectors in United kingdom country affected through observing an necessary legislation that interdict the activities of an organiser. It is important to assure that the seminars and events of proportions that are not step out. With the help of this the legal actions will be minimized and also increase the event and conferenced in United Kingdom. M1 Show clear evidence resource tools were used to undertake the research From conducting the research, conferencing and banqueting industry can know about the market demand. In this report clearly mention about the necessity of banquet and conference for the different purpose (Jones, 2010). To know about the effectiveness of it, it is necessary for this industry to conduct a research programme. The conferring and banqueting helps in enhancing the productivity and growth of an economy of United Kingdom. D1 Size, worth, diversity of venues, types of events and provided a full description of external factors to be considered The size of conferencing and banqueting is depend on the size of people. The cost of all banquets are different from each other and it is depend up on the structure and size. In the 4
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banqueting there can only meeting can be conducted as well as food facilities and in the conferencing halls, seminars and general meeting will be conducted. Some of the external factors such as technological, social, political, economical and also legal factors can be impacted on the development of this sector (MartĂn, 2013). So, it is necessary to conferencing and banqueting sector to try to reduce the affect of this. 2.1 Operational issues and key strategic involved ineffective management of conference or banquet A present global downturn has been impacted by the activities and operations of company for organising and managing an event. Most of the people will include the quality as well as cost for the purpose of earning the money. The key strategies are helpful in supporting the operational problems in context of banqueting and conferencing. I am working in a Hilton hotel as a banquet and conference manager. The main focus of this hotel is to improve its operational issues. To enhance the performance level, it is necessary for Hilton Hoteldo the functions in an effective way. How ever, it is necessary to growth and profitability of Banqueting and Conferencing organisations to include some of the following important operational strategies: Packaging and pricing-In context to it, the Hilton hotel conducts a research to know about the pricing of its other strong competitors (Muchenje, 2011). It is necessary that the price should be reasonable and management has to find out some innovative and unique ideas for the packaging. With the help of increasing flexibility, company can add some additional value of providing the various kinds of goods and services to its consumers. In regards to this, there will be also need to increase the flexibility of conferences and banqueting. Discounts-From giving the discounts and any kind of offer attract the customers most. So, to attract the consumers towards the services of an industry, it is necessary for Hilton Hotel is to offer discounts and also conducts some events. Licensing laws-To run a business successfully, the licensing should be necessary. It is provided by the government and it is also a sign to run business under the legal circumstances. The license helps in operating a business under the government rules and regulations. Health, hygiene regulations and safety-It is the responsibility of Hilton hotel is to provide good quality of eating, drinking products to tits consumers and also to those people who are present there for the purpose of attending any conference and seminar (Pantelidis, 2012). The 5
manager of this hotel is to provide training related facilities to its staff members to enhancing the customer services and also provide training quality work and safety in accordance to give proper hygiene food items to people which are present in hotel. Many of the people focus on level of hygienic and also the low hygienic foods which can reduce the effectiveness and efficiency towards its customers. 2.2 Quality and performance review techniques used by Conference and banqueting sector The quality review and the performance of Hilton hotel is help in improving the events and its on going process. Review or feedback of consumers is very important for determining the efficiency and effectiveness of conferencing and banqueting sector in United Kingdom. To organise any kind of conference and seminars, it is necessary that the management and the vision of Hilton hotel should be considered. The performance ofconferencing as well as banqueting industry is based on the proper participation of people and the good management of hotel. There are some of the effective techniques used by Hilton hotel given below as above: Budget review-For the planning stage related to banqueting, it is necessary to allocate some funds. The management of Hilton hotel should divide the total money according to the various events and programmes (Schöttle, 2016). In context to this, the proper planning of budgeting should be necessary and helps in making the event successful. Review related to drink and food-It is necessary for this hotel is to consider all the requirements of guests related to the food and drinks. The Hilton hotel should take care the different types of demands of different people who came for attending any kind of event and conference. Entertainment review-An entertainment is the main part of banquet. The cited hotel provides various types of entertainment to people. It provide the entertainment facility according to the consumers tastes and preferences. Transport review-Transportation is required because the guests are come from the various places. It is necessary to hotel to arrange effective transportation facilities for the guests. For the disable people, hotel provides the special considerations. M3 Identify review and performance techniques There are many different kinds of tools and techniques which are used by the Hilton hotel for the purpose of performance and quality review (Sirirak and Islam, 2010). This hotel uses techniques such as dress code review, budget review, transportation, entertainment, drink and 6
food related review, decoration, contingency plan review etc. From knowing the feedbacks and reviews, the management of this hotel can measure its performance and from this it can more improvement in the quality of services. TASK 3& 4 Covered in PPT CONCLUSION It has been concluded from the above report that Hilton hotel provides banqueting and conferencing to its customers properly. In this given report, studied about the scope and the size of banqueting and also conferencing in United Kingdom. There are some external factors such as political, legal, social, economical, technological are discussed. Hilton hotel uses effective techniques related to performance and quality review related to entertainment review, food & drinks, transportation, budget review etc. In this present business report also discussed about the ergonomic consideration for Hilton hotel. This hotel make plans related to prepare a menu of foods and drinks. 7
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REFERENCES Books & Journals Benitez, E., 2011. Papers Presented at the Conference.Literature & Aesthetics.15(1). Carson, C., 2013. Banqueting houses and the “need of society” among slave-owning planters in the Chesapeake colonies.William & Mary Quarterly.70(4). pp.725-780. Hurrell, S.A. and Scholarios, D., 2011.Recruitment and selection practices, person-brand fit andsoftskillsgapsinserviceorganizations:Thebenefitsofinstitutionalized informality(pp. 108-127). Cheltenham: Edward Elgar. Jaafar, M., 2011. Critical success factors (CSFs): A comparison between Coastal and Island Chalets.International Journal of Business and Society.12(2). p.55. Jones, T.A., 2010. 9 Identifying managers'.Accounting and finance for the international hospitality industry, p.163. MartĂn, S.R., 2013. Banqueting Gods in Valerius Flaccus Arg. 5.690-5.Mnemosyne.66(4-5). pp.666-681. Muchenje,B.,2011.TheSignificanceofHotelGradinginServiceDeliveryin Zimbabwe.International Journal of Hospitality & Tourism Systems.4(1). Pantelidis, I.S., 2012. The role of events in the hospitality sector.Events Management: An International Approach, p.253. Schöttle, M., 2016. 2nd ATZ Conference Assistance Systems Iterative Steps without Time Ties.ATZelektronik worldwide.11(3). pp.66-67. Singh,V.andSrivastasva,U.R.,2016.TeamPerformanceScaleforHospitality Professionals.Journal of Psychosocial Research.11(1). p.1. Sirirak, S. and Islam, N., 2010, July. Relationship between information and communication technology (ICT) adoption and hotel productivity: An empirical study of the hotels in Phuket,Thailand.InTechnologyManagementforGlobalEconomicGrowth (PICMET), 2010 Proceedings of PICMET'10:(pp. 1-9). IEEE. Online ScanningtheEnvironment:PESTELAnalysis,2016.[Online].Availablethrough: <http://www.business-to-you.com/scanning-the-environment-pestel-analysis/>. [Accessed on 3rdOctober, 2017]. 8